Maintenance Minded?
There are thousands of ways to educate the consumer about the benefits of automotive maintenance and repair. Many of the most effective ones start right at the parts counter or service facility. After all, you are the experts and the public takes your advice seriously. However, enticing the service provider to actively engage in educating
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
Prevention is Always Cooler than the Cure
Whether a vehicle is powered by a gasoline engine or a diesel engine, they both need a cooling system to keep the engine from overheating. Almost a third of the energy thats released in the combustion chamber is absorbed by the engine and cooling system as waste heat. Its enough BTUs (British Thermal Units) to
Parts Delivery and its Costs
Let’s be objective. Traditional jobbers spend lots of money delivering parts to independent shop owners. But too often, jobbers are spending more money than they might think.
It’s In Your Hands to be Car Care Aware
Help your professional customers be more profitable using tools from the ‘Be Car Care Aware’ campaign.
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
Resolving Jobber and Service Dealer Conflicts
Although retail customers may come and go like the autumn leaves in today’s automotive parts market, it’s virtually impossible for today’s jobber store to lose a dealer account to an aggressive competitor without suffering lasting damage to its sales revenues.
The Science of Fuel Delivery
One of the first things you have to learn abouot fuel delivery is the role of the air/fuel mixture on combustion, emissions and performance. To better understand what’s going on, you need a short lesson in the chemistry of combustion. Chemistry is a pain – but if there’s no pain, there’s no gain, and you
ASE P2 Test Prep: Automatic Transmissions
An automatic transmission shifts itself using engine rpm, load and other inputs to regulate shift points and gear engagement. Older automatics have mechanical/hydraulic controls, while newer automatics have electronic/ hydraulic controls and are operated by a computer (the powertrain control module or a separate transmission control module). All automatics require some type of oil for
ASE P2 Test Prep: Engine Parts
Information to help parts professonals pass the ASE P2 test.