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Chassis Talk: Learning The Terminology Is Key To Selling The Correct Chassis Part

Just about everybody remembers the story of the Tower of Babel, in which people began speaking different languages. Unfortunately, the terminology connected with selling chassis parts often becomes its own Tower of Babel when a local alignment shop places a phone order. In many cases, term “tie rod” often becomes interchangeable with “tie rod end”

19th Annual Technical Forum: Belts & Hoses

When do belts and hoses need to be replaced?

19th Annual Technical Forum: Friction

What are the latest trends in brake friction materials?

New VDO Door Systems Program Adds 216 SKUs

ALLENTOWN, Pa. – Continental Commercial Vehicles & Aftermarket, a leading aftermarket supplier of OE-engineered aftermarket parts for HVAC and engine cooling, door systems, brake systems, tire pressure monitoring systems, engine management, fuel systems and instrumentation, has just launched its new 2012 VDO Door Systems Catalog. The 2012 catalog now features an expanded program with more

Thousands of Prizes Available Through Wagner ThermoQuiet ‘Fall Blitz’ Promotion

Through Aug. 31, counter professionals can earn a TQ Fall Blitz game piece when they complete each qualifying sale of Wagner ThermoQuiet brake pads.

The Alliance Welcomes Ryan Bachman as Product Manager

SAN ANTONIO, Texas — Aftermarket Auto Parts Alliance Inc. has announced the addition of Ryan Bachman as product manager. Most recently, Bachman served as product manager for Undercar Express (UCX), a rebuilder of brake calipers, in Cleveland, Ohio. “He’s an enthusiastic young man, and brings to our team a strong knowledge of the manufacturing side

The Lube Center Becomes Mighty Distributor

NORCROSS, Ga. – Mighty Distributing System of America has announced a new distribution partnership with a prominent Maryland-based quick service group. Mighty is a Norcross, Ga.-based franchisor with 111 franchises in 41 states, supplying aftermarket products and inventory control services exclusively to automotive professionals since 1963. Mighty-branded products include filtration, wipers, lighting products, batteries, brake

How To Sell And Use Automotive Chemicals

In the modern era of reduced vehicle maintenance requirements, it’s very easy to develop a complacent attitude toward selling automotive chemicals. But, in our current market, automotive chemicals have become far more than just “snake oil” or “mechanic in a can” products. To the contrary — many are essential tools for keeping a modern vehicle

What’s Your Belts & Hoses IQ?

Belts and hoses are common replacement parts that most part stores stock (at least the more popular SKUs).

Understanding Your Customer

Nearly 40 years ago, I decided to start my own shop. Having just left a job teaching auto mechanics and having taken some business management and business law courses at our local community college a few years earlier, I felt I had a unique advantage in operating an automotive repair shop. I rented a small