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Make Lasting Bonds With Your Customers

Parts proliferation. These are powerful words to just about everyone in the automotive parts business. What exactly does this mean to the parts pro, the wholesale parts buyer or most importantly, our customers? By definition, proliferation means to increase greatly in number or a sudden increase in number or amount. The parts professional knows that

Stop Selling Friction Short

Selling friction includes more than brake pads, brake shoes and clutch discs.

The Best in Cataloging Recognized by NCMA

CARDONE, DENSO and International Brake Industries take top honors.

Technical Sales Skills: Lighting Is Vital For Safe Vehicle Use

The average customer looking to replace a burned-out brake light or other light wants to find it fast, fairly priced and easy to install.

Technical Sales Skills: New Innovations Have Changed Replacement Intervals For Belts, Hoses

Improved materials such as EPDM have eliminated the need to replace things like timing belts and serpentine belts at low mileages.

Technical Sales Skills: Opportunities Abound For Replacement O2 Sensor Sales

Read up on essential products in our annual technical sales seminar section. We review 12 products you need to know better to move products.   Brakes Fuel Pumps Gaskets Batteries Wipers Catalytic Converters Shocks Engine Management Lighting Belts and Hoses Oxygen Sensors Antifreeze Oxygen sensors are one of the most commonly replaced engine sensors. A

Technical Sales Skills: Antifreeze Has Evolved Over The Last Several Years

Read up on essential products in our annual technical sales seminar section. We review 12 products you need to know better to move products.   Brakes Fuel Pumps Gaskets Batteries Wipers Catalytic Converters Shocks Engine Management Lighting Belts and Hoses Oxygen Sensors Antifreeze Like most product categories, the shelf space required to stock all the

Technical Sales Skills: For Fuel Pump Problems, Accurate Diagnoses Is Key

The pump not only delivers fuel but also develops the pressure necessary to force fuel through the injectors when the engine is running.

Technical Sales Skills: Help Customers Save Time On Head Gasket Replacement

An engine that’s running too hot may blow its head gasket.

Technical Sales Skills: A Catalytic Converter Is A Vehicle’s Most Important Emissions Component

The catalytic converter is probably the most important emission control device on a vehicle because it cleans up the pollutants in the exhaust.