You Want Fries with That?
It’s no clich: Add-on sales can add some serious numbers to your store’s bottom line. Just ask any waitress.
Mirror Image
Counterfeiting is big business, accounting for five to eight percent of all goods sold worldwide.
Scouting the Territory
The competition is getting intense in the wholesale auto parts world. The outside salesperson is the one who needs to blaze a trail towards the dealer to discover new opportunities.
Which do Techs Want More: Name Brand or Price?
Of course your professional accounts want top quality. But they also want a low price. All things being equal, which will they choose?
12th Annual Tech Forum
Your customers have the questions, and youre the ones they look to for the answers. This month, Counterman presents some of the issues surrounding many important product categories. Air Conditioning Q. Is the retrofit market still hot? A. According to a recent survey by the Mobile Air Conditioning Society (MACS), approximately 40 percent of the
When Mistakes Happen
A succession of seemingly innocuous parts-ordering mistakes results in a Mount Everest-sized pile of returns, a lop-sided inventory, a redundancy of effort and a dwindling bottom line can make a jobber want to pull his hair out.
Flash! Reprogramming Vehicle Computers
Typically, when someone brings up the subject of “flashing” you get two reactions. The technologically informed parts professionals think about added revenue and service, while rowdier folks think about doing something that could land them in front of a judge.
Electronic Accessibility
As electronics and computer controls advance in technology, the real issue for the aftermarket is the ability to repair these systems.
Specialty Chemicals
The fastest growing product category in the aftermarket today is specialty chemicals.
OE or Aftermarket?
Ever wonder what goes through your professional customer’s mind when he’s sourcing electronics? Here’s one shop owner’s perspective on why he prefers aftermarket over OE.