Exploring Brand Value
Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?
New Markets in the Aftermarket
These products are flying off the shelves. Is your store taking advantage of this growing market?
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
‘Pay On Scan’ Poses Hurdles for Suppliers
‘Pay on Scan’ (POS) is AutoZone’s newly proposed payment system that is causing ripples throughout the company’s supplier base.
Customer Expectations: DIY vs. Professional Customers
Selling Braking Systems Parts Different kinds of customers expect different kinds of service.
Resolving Jobber and Service Dealer Conflicts
Although retail customers may come and go like the autumn leaves in today’s automotive parts market, it’s virtually impossible for today’s jobber store to lose a dealer account to an aggressive competitor without suffering lasting damage to its sales revenues.
The Modern Diagnostic Process
Just before the beginning of the 20th century, Sir Arthur Conan Doyle’s famous fictional detective, Sherlock Holmes, revolutionized criminal investigation by using the scientific process to arrive at a factual, rather speculative, outcome. For the past decade, a similar revolution has been taking place in the automotive service industry. Today, a new type of technician