PEAK Antifreeze Announces Official Partnership With The TORC Off Road Championship Series

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PEAK Antifreeze Announces Official Partnership With The TORC Off Road Championship Series

Counterman Staff
By Counterman Staff
Published:
PEAK antifreeze and coolant, PEAK Fleet Charge and PEAK Final Charge to be featured as the “Official Antifreeze and Coolant of TORC.”

 

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CHICAGO – PEAK Antifreeze has entered into a multi-year agreement with TORC – The Off Road Championship Series to become its exclusive antifreeze partner beginning in 2014. The partnership will feature PEAK antifreeze and coolant, PEAK Fleet Charge and PEAK Final Charge, as the “Official Antifreeze and Coolant of TORC.”

The partnership will provide PEAK with a presence at all TORC Series events throughout 2014 as well as commercial inventory on NBC Sports Network broadcasts. PEAK says it also plans to provide exciting experiences for fans on-site through activations at various events during the 2014 season.

PEAK will continue to sponsor driver Luke Johnson in the PRO-Light division. The 2014 season will mark Johnson’s fourth year in the series. He joined the series in 2009 and was subsequently named the TORC Series Rookie of the Year. He has quickly battled his way up the ranks and is currently ranked first in the Pro Buggy division.

PEAK has been actively involved in motorsports for more than 30 years, providing the brand with a platform to showcase the excellence and competitive quality of its family of brands. Its foray into the TORC Series dates back to 2012, when PEAK signed on as the presenting sponsor of the Rick Huseman Memorial Cup, the largest paying PRO CUP race of the year.

For more information on the PEAK family of products and the brand’s involvement with TORC: The Off Road Championship Series, visit www.peakauto.com or Facebook.com/peakauto.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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