CHICAGO – PEAK Antifreeze has entered into a multi-year agreement with TORC – The Off Road Championship Series to become its exclusive antifreeze partner beginning in 2014. The partnership will feature PEAK antifreeze and coolant, PEAK Fleet Charge and PEAK Final Charge, as the “Official Antifreeze and Coolant of TORC.”
The partnership will provide PEAK with a presence at all TORC Series events throughout 2014 as well as commercial inventory on NBC Sports Network broadcasts. PEAK says it also plans to provide exciting experiences for fans on-site through activations at various events during the 2014 season.
PEAK will continue to sponsor driver Luke Johnson in the PRO-Light division. The 2014 season will mark Johnson’s fourth year in the series. He joined the series in 2009 and was subsequently named the TORC Series Rookie of the Year. He has quickly battled his way up the ranks and is currently ranked first in the Pro Buggy division.
PEAK has been actively involved in motorsports for more than 30 years, providing the brand with a platform to showcase the excellence and competitive quality of its family of brands. Its foray into the TORC Series dates back to 2012, when PEAK signed on as the presenting sponsor of the Rick Huseman Memorial Cup, the largest paying PRO CUP race of the year.