Power Stop LLC Sponsors OPTIMA's Search For The Ultimate Street Car - Speed Stop Challenge

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Power Stop LLC Sponsors OPTIMA’s Search For The Ultimate Street Car – Speed Stop Challenge

The Power Stop Speed Stop Challenge is one of five challenges pitting the baddest street machines against each other to prove who truly has the Ultimate Street Car.

Counterman Staff
By Counterman Staff
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BEDFORD PARK, Ill. — Power Stop LLC is proud to be the sponsor of the Speed Stop Challenge at all 11 events on the 2016 OPTIMA’s Search for the Ultimate Street Car calendar.

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“We are thrilled to be one of the sponsors of the OPTIMA’s Search for the Ultimate Street Car,” said Arvin Scott, CEO of Power Stop “Many of our customers are huge motorsports fans, this event is the ultimate way for Power Stop to show support and build our brand.”

“This is a natural fit to join the roster of some of the world’s leading brands such as Optima Batteries, Advance Auto Parts and K&N Filters,” said Rodion Galperin, creative director of Power Stop. “It takes a certain level of passion and dedication to compete at this level of event and it appeals to the do-it-yourself car enthusiast that strives for the ultimate performance of their vehicles. It is the same kind of passion and dedication to quality, safety and performance that has driven Power Stop to quickly become the leader of ultimate brake upgrade kits for all makes, models and driving styles.”

The Power Stop Speed Stop Challenge is one of five challenges pitting the baddest street machines against each other to prove who truly has the Ultimate Street Car. Each challenge earns the driver points to qualify for the 9th annual OPTIMA Ultimate Street Car Invitational in Las Vegas over the weekend following the 2016 SEMA Show. Each stop on the calendar is televised as it’s own episode of “OPTIMA’s Search for the Ultimate Street Car” show which is entering it’s 3rd year on MAV TV.

The Power Stop Speed Stop Challenge tests a competitor’s skills in navigating a short predetermined course. Each racer begins with a hard launch accelerating into a high-speed U-turn, competitors travel through a slalom section pushing the limits of lateral grip. This leads to the braking section which is arguably the most challenging component of the course, drivers make a hard sprint followed by an abrupt, precision stop inside a 20’x40′ box at highway speeds. This is a high-pressure event unlike any other discipline in motorsports, and the top 10 finishers are often only separated by hundredths of a second.

This event adds to an already exciting 2016 for Power Stop with the recent release of their Track Day line of brake pads, rotors, and braking kits; and their continuing relationship as the official brakes of The Bondurant Racing School. An early version of the Track Day kit made a debut on a OPTIMA’s Search for the Ultimate Street Car competitor’s 2008 Z06 Corvette at Auto Club Speedway in Fontana, CA. The Fontana stop remains as the last of 10 qualifying events before the 2016 SEMA show.

For more information about the series including the complete schedule, visit the series’ website at www.driveusca.com

For more information about Power Stop, visit www.powerstop.com

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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