Raybestos Brakes Help Kenseth Earn His Fourth Season Win

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Raybestos Brakes Help Kenseth Earn His Fourth Season Win

Kenseth becomes first driver to achieve four victories this season.

Counterman Staff
By Counterman Staff
Published:

MCHENRY, Ill. — For Matt Kenseth, Sunday’s forecast was cloudy with a chance for reigning triumph. He captured his fourth victory of the season in Sunday’s rain delayed NASCAR Sprint Cup Series Quaker State 400 at Kentucky Speedway.

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Kenseth drove his No. 20 Dollar General Toyota to victory lane under the stopping power of Raybestos brakes. He got the lead by taking no tires during a pit stop on Lap 242, and captured the 28th victory of his NASCAR Sprint Cup Series career.

“I made the call for a fuel only stop while many other leaders took at least two tires,” said Jason Ratcliff, Crew Chief of Kenseth’s No. 20 Dollar General Toyota. The strategy worked, as it allowed Kenseth to restart first alongside Jimmie Johnson, the day’s lap leader. “Matt was able to fight off a hard charge by McMurray near the end,” said Ratcliff. “He gave it everything he had and he brought it home.”

Despite a variety of weather-induced challenges, teammate Kyle Busch and the Doublemint team managed to capture a strong fifth-place run.

The Raybestos Racing brake package, used by NASCAR teams like Joe Gibbs Racing, combines ample stopping power with a considerable weight savings advantage on tracks like the Kentucky Speedway’s 1.5-mile Tri-Oval.

Raybestos racing brake pads are the ultimate high-friction, high-torque racing pads. The famous Raybestos “ST” series racing compounds provide superior stopping power for championship-caliber race teams.

Raybestos Racing calipers make up the strongest and lightest caliper package currently available in all of NASCAR, the company says. They have an optimized structure caliper architecture design and a mono-block aluminum alloy construction. They also include integral crossover cooling and progressively sized titanium pistons.

Raybestos Racing two-piece rotors are engineered to withstand the high-heat torture of short tracks and road courses; delivering the effective lightweight operation required for qualifying and superspeedway runs. Winning features include an S-groove slot design, a racing-specific vane configuration and optimized metallurgy.

For reliable performance, all Joe Gibbs Sprint Cup racecars are also equipped with Raybestos Racing ball joints and tie rods. The premium-quality chassis parts help fine-tune each car’s suspension setup for optimal grip and handling.

The lessons learned on tracks like Kentucky are continually translated into product improvements across the entire Raybestos product line, which includes racing, street performance, police patrol/pursuit vehicles and heavy-duty trucks.

For more information on the Raybestos Sprint Cup braking system, or for questions on any Raybestos brand brakes, visit www.RaybestosBrakes.com or call 800-323-0354.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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