Raybestos Rattlesnake Sweepstakes Winner Hits Jackpot In Vegas

Raybestos Rattlesnake Sweepstakes Winner Hits Jackpot In Vegas

2014 Raybestos Rattlesnake Toyota Tundra grand prize handed over at AAPEX.

 

McHENRY, Ill. – At the Automotive Aftermarket Products Expo in Las Vegas, representatives from Brake Parts Inc. and Affinia Global Chassis, manufacturers of Raybestos brake and Raybestos chassis products, respectively, presented the keys to the winner of the 2014 Raybestos Rattlesnake Toyota Tundra. The truck’s new owner, Dave Cramer, is a property manager with Ross Pacific Management in Vancouver, Wash.

 

120669TundraWin_00000070138“To say I’m excited would be an understatement,” said Cramer. “I must have entered 10,000 contests in my lifetime, and this is the first time I won anything.” Cramer said he’s a bit of a car fanatic. “I’m single, but I own five cars!” The Raybestos Rattlesnake ups that to six. Cramer’s son Eric, a deputy sheriff and retired army ranger, joined him at the presentation.

The signature-edition truck was the grand prize in the brands’ 2013 North American summer sales promotion. The winning entry was pulled from more than 170,000 entries received.

“Presenting a vehicle this impressive is always exciting,” said Jeff Stauffer, senior vice president, Global Marketing, Brake Parts Inc. “We’re always happy to deliver our grand prize to someone who appreciates the effort and the engineering that goes into a custom build. Dave is going to be the envy of every truck enthusiast in Vancouver.”

Addictive Desert Designs customized the Raybestos Rattlesnake, which includes custom bumpers, side steps and chase rack. World-renowned tattoo artist, Corey Miller, gave the truck its custom wrap. A rattler with the flair of a Corey Miller tattoo is shown on both sides of the truck, and a signature “Raybestos Flying R” is emblazoned on the hood.

Thanks to Toyota Racing Development, a Toyota 5.7-Liter aluminum i-FORCE DOHC 32 valve V-8 with a tuned TRD Supercharger helps the Raybestos Rattlesnake reach 600+ hp. It also includes a high-lift off road suspension and off-road shocks.

Its stopping power comes from the same Raybestos short track racing brake package used by the Joe Gibbs Racing team, and the Raybestos Rattlesnake stretches its off-road muscle with Raybestos Professional Grade chassis parts.

Nicholas Jacquez, vice president of marketing and product development for Affinia Global Chassis said, “This was a true team effort. Individual artists, craftsman, engineers and marketers all came together to build an amazing truck and an equally dynamic marketing program. This shows what you can do when you give creative thinkers and builders free reign.”

“This was our very first custom truck build,” said Stauffer, “and we couldn’t have done such an incredible job without the proficiency and know-how of Toyota Racing Development.”

Stauffer told everyone in the audience he looks forward to announcing the grand prize vehicle for next year’s sweepstakes build. He hinted that the new custom build combines the iconic style of a classic muscle car with the jaw-dropping performance of a modern sports car.

During the sweepstakes, the interactive web site RaybestosGarage.com offered a behind-the-scenes view of the entire build process. Visitors got the inside scoop on everything from design inspiration, to chassis and suspension fabrication, engine tuning, brake package engineering, custom graphics and on-track testing.

Visit www.RaybestosGarage.com for more information on the 2014 Raybestos Rattlesnake Toyota Tundra or to view video of the build.

For questions regarding Raybestos brand brake products, visit RaybestosBrakes.com or call 800-323-0354.

For additional information on Raybestos chassis parts, visit www.RaybestosChassis.com or call 800-323-3022.
 

You May Also Like

Registration Open for 2024 AWDA Business Conference

The 77th annual conference is scheduled for November 3-7, 2024 in Las Vegas.

Registration Open for 2024 AWDA Business Conference

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, announced registration is now open for the 77th annual AWDA Business Conference, sponsored by Dayco, which will take place Nov. 3-7, 2024, in Las Vegas, Nev. The AWDA Conference is an annual business event that brings together the premier companies of the industry for high-level, private, one-on-one business meetings, the Association said.

KYB Celebrates 50 Years in North America

As it celebrates the past and looks to the future, KYB said it continues to grow, with a new product line scheduled for release in 2025.

KYB Celebrates 50 Years in North America
Hot Shot’s Secret Introduces Red Diamond Motor Oil

The company said the oil is formulated to fully meet the General Motors dexos1 Gen 3 specification, among others.

Hot Shot's Secret Introduces Red Diamond Motor Oil
Lubrizol Announces New Oil Additive Solution

The company said the additive will enable oil marketers to meet the performance requirements of ILSAC GF-7.

Lubrizol Announces New Oil Additive Solution
Robert Roos Joins NEXUS International Executive Committee

Roos is the president & CEO of The Pronto Network – APSG and president of NEXUS North America.

Other Posts
Positrak Celebrates 12-Year Anniversary of Flagship Product

The company says it sold 430 Positrak Pro systems since 2012.

Positrak Celebrates 12-Year Anniversary of Flagship Product
Purolator Rebate Campaign Promotes Summer Maintenance

Consumers can receive up to $15 on qualifying oil, air and cabin air filters.

Purolator Rebate Campaign Promotes Summer Maintenance
Highline Warren Expanding with New Distribution Center

The company will be hiring to fill positions at the Vacaville, California, DC throughout the remainder of the year and into early 2025.

Highline Warren Expanding with New Distribution Center
Registration Now Open for The Group Membership Meeting 

The annual meeting will run concurrently with the AWDA Conference and AAPEX, providing the opportunity for show floor visits and one-on-one sessions between members of The Group and supplier partners.

Registration Now Open for The Group Membership Meeting