Red Kap Joins WIX Filters To Sponsor Two Automotive Excellence Awards

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Red Kap Joins WIX Filters To Sponsor Two Automotive Excellence Awards

Babcox Media awards recognize game changers at national technical schools, automotive shops.

Counterman Staff
By Counterman Staff
Published:

Red Kap, a manufacturer and distributor of comfortable, durable work-related clothing and outerwear, has joined WIX Filters in sponsoring two Babcox Media automotive excellence awards in 2014.

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“Red Kap manufactures work apparel specific to the automotive market, making our brand the perfect addition to award programs recognizing workplace excellence in the aftermarket industry,” said Leslie Hunt, marketing manager for Red Kap. “We are proud to align the Red Kap brand with WIX Filters in support of those who represent the best in the industry.”

As part of the sponsorship, Red Kap will provide uniforms and merchandise to winners of the following awards:

School of the Year – Open to all high schools or post-secondary schools that have a subscription to Tomorrow’s Tech magazine. Red Kap will provide hats or shirts to the four finalists, as well as a uniform for every student of the winning school. For more information, visit www.ttschooloftheyear.com.

“Red Kap’s participation enhances the national scope of the School of the Year program,” said Ed Sunkin, editor of Tomorrow’s Tech.  “It also adds a prize that is the hallmark of any technical school – comfortable, durable work wear.”

WIX Driving Performance – Recognizes the skills and professionalism of today’s automotive technicians, from demonstrating excellence in the automotive service industry to raising the bar in customer service. Red Kap will provide a custom uniform program for the winning shop. For more information, visit www.wixdrivingperformanceaward.com.

“The Driving Performance Award is a new award for 2014 recognizing game changers in automotive service,” said Jim Merle, Babcox TechGroup publisher. “By providing a custom uniform to the winning shop, Red Kap’s partnership will further elevate the scope and significance of our new award.”

Recipients of each award will be announced at the Automotive Aftermarket Products Expo (AAPEX) in November.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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