Royal Purple Announces Fourth Annual Show It Off At SEMA Contest

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Royal Purple Announces Fourth Annual Show It Off At SEMA Contest

Grand prize winner gets the opportunity to display their ride as a feature vehicle at the 2014 SEMA show.

Counterman Staff
By Counterman Staff
Published:

PORTER, Texas — Premium synthetic lubricant manufacturer, Royal Purple, today announced its fourth annual Show It Off at SEMA photo contest will launch on Monday, July 14, on the brand’s Facebook fan page. The winner of the contest will have the opportunity to display his or her vehicle at the 2014 SEMA Show – the largest trade-only automotive aftermarket show in the world – as a feature vehicle outside the Las Vegas Convention Center, Nov. 4-7, 2014.
 
“This is a great way to give one of our enthusiasts the chance to show his or her vehicle to a worldwide audience,” said Marlena Solomon, Marketing Specialist. “The winners we’ve had from previous years have set the standard high for the vehicles we host, so I’m looking forward to seeing what this year brings,” she added.
 
In addition to paid registration as a feature vehicle, the winner will receive hotel accommodations (restrictions apply), Royal Purple products, Royal Purple apparel and an invitation to attend a winner’s dinner hosted by Royal Purple. Following initial photo submissions to the Royal Purple Facebook fan page starting July 14, online fan voting will begin July 25, followed by a final round of judging Aug. 5 – 9.
 
Contest Timeline:
•Photo Submission Period: July 14-24
•Online Voting: July 25-31
•Judging: Aug. 5-9
•Winner Announced: Aug. 11
 
The judging panel for this year’s contest includes last year’s Show It Off at SEMA winner, Mark Fields and a variety of personalities from the automotive, motorsports and entertainment industries, including:
•Townsend Bell – IndyCar and TUDOR Sportscar Championship driver and TV personality
•Tim “Skrape” Katz – VP and co-founder, Authentic Brands Group LLC., TAPOUT LLC
•Jeff Thisted – Discovery Channel’s television show “Rods ‘N Wheels”
•Carrie Strange – 2013 Royal Purple Ladies Feature Vehicle Contest Winner
 
Each year for a week, the SEMA Show attracts more than 200,000 people from the specialty automotive equipment industry to the Las Vegas Convention Center. Though not open to the public, common areas of the convention center – such as where Show it Off at SEMA winners and other feature vehicles are displayed – are accessible to non-industry guests. Past winners for the Show it Off at SEMA contest include:

Related Articles

2013
•Mark Fields’ 1969 Chevy Camaro
•Steven Bloom’s 1955 Ford F-100

 2012
•Todd Foust’s 1965 Ford Mustang convertible
•Dennis Rostenbach’s 1970 Plymouth Road Runner

2011
•Joe Cherry’s 1958 Chevrolet Nomad
•Shawn Kaufman’s 2010 Dodge Challenger R/T
 
For additional information on Royal Purple and its products, please visit www.RoyalPurpleConsumer.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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