Royal Purple To Commemorate 30th Anniversary At The 2016 SEMA Show

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Royal Purple To Commemorate 30th Anniversary At The 2016 SEMA Show

The company's press conference will include an announcement of Max-Blast, Royal Purple's newest product.

Counterman Staff
By Counterman Staff
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royal-purple-logoPLANO, Texas — Premium synthetic lubricant and performance chemical manufacturer, Royal Purple, has announced it will commemorate the company’s 30th anniversary at the 2016 SEMA show in Las Vegas, Nov. 1-4. The Royal Purple booth will feature various custom builds, celebrity autograph signings and an unveiling of a custom Ringbrothers 1969 Camaro build.

Royal Purple will uncover the highly anticipated “G-Code” Camaro built by the Ringbrothers at the Royal Purple booth (#23057) on Tuesday, Nov. 1 at 3 p.m. The press conference will also celebrate 30 years of Royal Purple and include an announcement of Max-Blast, Royal Purple’s newest product. For those not attending SEMA, the press conference will be live-streamed on the Royal Purple Facebook page using Facebook Live.

Of the more than 50 vehicle builds utilizing Royal Purple products at the 2016 SEMA show, Royal Purple will be showcasing three builds in its booth. In addition to “G-Code,” other vehicles displayed at the booth this year include a 1972 Chevrolet Cheyenne pickup from Delmo’s Speed and Kustom and the John Nicotra Racing Super Modified race car driven by Otto Sitterly.

Additionally, Royal Purple will host various celebrity signings throughout the show. Signings include TV personality Courtney Hansen, IndyCar driver Ed Carpenter, racing legend Paul Tracy and several others.

For more information on Royal Purple, its 2016 SEMA display, or its full line of synthetic lubricants and performance chemical additives, visit www.RoyalPurple.com.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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