Sanel Auto Parts Recognized As Exemplary Distributor

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Sanel Auto Parts Recognized As Exemplary Distributor

Bendix executives stated that Sanel delivered exceptional performance for fleet customers across North America.

Counterman Staff
By Counterman Staff
Published:

CONCORD, N.H. – Sanel Auto Parts Co., has been honored by Bendix Commercial Vehicle Systems LLC as an Exemplary Distributor and a Platinum ranking. Bendix executives stated that Sanel delivered exceptional performance for fleet customers across North America.

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The Platinum ranking reflects the top 10 percent of distributors in the company’s independent aftermarket distributor network.

“Bendix relies on strong partnerships with our distributors to meet the needs of today’s heavy-duty aftermarket. Because of these partnerships, customers can count on having the right part in the right place at the right time, so they can keep their vehicles on the road and in the safest condition,” said Tom Otter, Bendix vice president, sales and marketing. “We are proud to have distributor partners who strive daily to provide the heavy-duty aftermarket with the highest levels of safety, performance, value, and post-sales support.”

“We are truly honored by this recognition,” said David T. Segal, president of Sanel Auto Parts Co. “Our commitment to excellence for our customers is paramount. We believe that the positive and supportive experience our customers have with any member of our team is what sets us apart.”

Bendix is the North American leader in the development and manufacture of cutting-edge active safety and braking system technologies. Unlike other programs in the heavy-duty parts industry, the Bendix distributorship performance program utilizes objective performance measures as opposed to work volume alone. As a result, all Bendix distributors, regardless of size, have an equal opportunity to earn rewards and recognition.

Sanel Auto Parts, a family-owned business for the past 95 years, is a leading automotive parts supplier in northern New England with retail locations in New Hampshire, Vermont and Maine. More information about Sanel at www.sanelautoparts.net.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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