Schrader Celebrates 175th Anniversary

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Schrader Celebrates 175th Anniversary

Schrader thanks the industry for 175 years and announces its new shift in focus towards a technology-centric business.

Counterman Staff
By Counterman Staff
Published:
Schrader, 175th anniversary

Schrader, 175th anniversary

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This year, Schrader Performance Sensors, an aftermarket brand of Sensata Technologies, is proud and humbled to be amongst only a few brand names in history to celebrate a dodransbicentennial, a 175th anniversary.

The Schrader brand dates all the way back to 1844, when August Schrader started a shop that primarily manufactured rubber valves and fittings. Later, Schrader became well-known for the invention of the famous “Schrader valve,” the same pneumatic tire valve that can be found on most vehicles on the road today, according to the company. Schrader is also known for developing tire gauges and valves for diving helmets used by the U.S. Navy during WWII. In 1984, Schrader pioneered some of the first TPMS systems to ever hit the market.

“It is an honor to celebrate a brand that has been around for as long as Schrader has,” said Kelly Boor, general manager of Sensata Technologies’ Aftermarket Business. “Remaining relevant through 175 years of change and innovation is incredible. The customer really chooses which brands endure long-term success, so this milestone is really a tribute to our customers who share our passion for selling high-quality products relevant to helping their business thrive.”

Schrader’s 175th anniversary comes just a few months after the sale of the hard parts valve business that is responsible for bringing the Schrader brand front and center in the automotive world back in the early 1900s. With the sale, Schrader plans to put 100 percent focus on new and upcoming technology while still providing its customers with the same level of quality they have come to know and trust from Schrader.

“With so much advancement on the horizon of the transportation industry, this shift in focus aligns Schrader with the goals of Sensata and sets up the brand for a very bright future,” continued Boor. “We are so proud of where we came from, and we are excited to advance the technological developments that will keep this industry moving forward.”

For more information about Schrader, please visit www.schradersensors.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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