Can Retailers Win My Business?
Major auto parts retailers are continuing to knock on the door of the independent service sector. But Gom’s isn’t so sure they’re being greeted with a warm welcome.
Product Training and Technology: More Like Rocket Science
Just when you think you have a handle on product training, something new is introduced to the market. Do you have the time, money and smarts to stay informed?
ASE Test Prep: Intro
The following pages cover much of the technical information that appears on the P2 test. To remain certified, those with ASE credentials must be retested every five years.
Brake Rotor Replacement: A Shop Owner’s Experience
NVH — noise, vibration and harshness — can spell trouble for any brake job. For your professional customers, finding the source of the problem can be a very frustrating experience.
A Shop’s Perspective: Dealing with Store & WD Sales Reps
Attention sales reps: To maintain a healthy business relationship with customers, it’s best to know your clients, fulfill their needs and, most importantly, value their time.
Why Do I Call the EO Dealer for Parts?
Original-equipment technology, telematics and plain-old marketing are stealing away your professional accounts. Find out why they call the dealer instead of you.
Connecting with Customers: A Day in the Life of an Outside Salesman
The world of the outside sales rep is far more than just making sales. It’s about developing relationships.
Selling Ride Control Products: The Shocking Truth
Here is the shocking truth: 70 percent of people think the primary function of shocks and struts is to provide a comfortable ride. That’s probably why they place such a low priority on replacing worn shocks and struts. Only 21 percent of the people surveyed recognized the fact that new shocks and struts can improve handling and driving safety.
Scouting the Territory
The competition is getting intense in the wholesale auto parts world. The outside salesperson is the one who needs to blaze a trail towards the dealer to discover new opportunities.
Ride Control Chassis: Profitable Parts
Long life is just one of the reasons chassis parts dont move very fast. The other reason is that many customers dont know when chassis parts should be replaced.
