Brake System Basics: What Every Counter Pro Should Know
Brake parts account for a substantial portion of most parts store sales today, and should continue to do so in the future. Why? Because many parts in the brake system are high-wear items that have to be replaced every few years. When you add up all of the things that can go wrong with brakes,
Safe and Stable
Safety and stability. That’s what most motorists want when they get behind the steering wheel of their car or truck. And when the suspension doesn’t live up to their expectations, they usually realize repairs or upgrades may be needed.
Selling the Complete Lube, Oil and Filter Job
Maintenance is the key to longevity. Your mother knew what she was talking about when she nagged you to brush your teeth after every meal. And to eat your vegetables. And to change your underwear daily whether you thought it was necessary or not. She knew that if you took good care of yourself, you’d
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
Maintenance Minded?
There are thousands of ways to educate the consumer about the benefits of automotive maintenance and repair. Many of the most effective ones start right at the parts counter or service facility. After all, you are the experts and the public takes your advice seriously. However, enticing the service provider to actively engage in educating
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
The Brains Behind the Wheel
This is not your fathers Oldsmobile. These days cars are smart, equipped with computers that monitor everything from timing to traction.
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
Industry Report: The Chassis Market
Mike Smith of Dana/Spicer blames the decline of steering and suspension parts on the increased sales of new vehicles, improved durability of OEM parts and market shifts in the vehicle population. "It’s not unusual to see a lot of import cars go to the scrapyard without ever having any significant chassis parts replaced," said Smith.
ASE P2 Test Prep: Brakes
Information to help parts professonals pass the ASE P2 test.