ASE Test Prep: Cooling Systems
There will be two questions on the ASE P2 test that deal with the cooling system, parts and products.
Cooling System Colors
There is a true rainbow of coolant colors in the aftermarket. Which one is right for your customers?
Auto Fluids and Specialty Chemicals
If there’s one word that describes automotive fluids and specialty chemicals category today, it’s this: Confusion! It seems that every aftermarket fluid and chemical supplier is trying to outdo its competitor by expanding lines with more and more new specialty products that are targeted at narrower and narrower potential buyers. It’s vertical marketing that’s squeezing
Tech Sales Forum
This month, Counterman presents 14 technical articles in a unique Q & A format that address many important product categories.
Selling Specialty Chemicals
In a garage located amid the noise and chaos of mid-town Manhattan, a group of journalists gathered to see firsthand how some specialty chemicals work, and the importance store personnel play in their purchase and use. The event was the first such event for Turtle Wax, a company that has been active in the specialty
No Fuel, No Go. It’s That Simple.
Internal combustion engines require a fuel delivery system that can not only supply fuel to the engine but also mix it with just the right amount of air to create an explosive mixture that urns efficiently and cleanly.
Cooling Off
It’s summer and that means two things – hot weather and increased sales of cooling parts.
Specialty Chemicals
The fastest growing product category in the aftermarket today is specialty chemicals.
Fuel Delivery System — Keeping Injectors Clean
Clean fuel injectors are a must for peak engine performance, fuel economy and emissions. If the injectors are dirty and cant deliver their normal dose of fuel, then performance, fuel economy and emissions all suffer. Dirty injectors cant flow as much fuel as clean ones, nor can they deliver the correct spray pattern that is
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.