12th Annual Tech Forum
Your customers have the questions, and youre the ones they look to for the answers. This month, Counterman presents some of the issues surrounding many important product categories. Air Conditioning Q. Is the retrofit market still hot? A. According to a recent survey by the Mobile Air Conditioning Society (MACS), approximately 40 percent of the
Advertising Strategies: Choosing Your Media
This article offers useful information for understanding and using different types of media to get your message out. In addition to the helpful hints and pointers for advertising your parts store, the underlying all-important message of these articles is that advertising is an equally important aspect of your business. It ranks right up there with every other management function of the parts store. That is, of course, if you want true success in your business.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Smooth Sailing — Steering, Suspension and Ride Control
Chassis parts may not be a high-volume category in the aftermarket, but sooner or later most chassis parts do wear out and have to be replaced. The question is, when?
Improve Your Store Marketing
Having a well-stocked and efficient inventory with a knowledgeable and eager staff is only part of the job. If you want your parts business to grow beyond what is normally expected from routine business activity, you have to be able to market and advertise.
Getting Your Customers Car Care Aware
National Car Care Month Offers Opportunities for April and Beyond
Ours Is Not a Static Industry; Change Comes With the Territory
For the seventh year, the Counterman staff has determined which forces of change have the most influence on aftermarket distribution. Every year the Top 10 list goes through an intensive editorial review process during which influences are debated, reshuffled, added or eliminated. Inventory Ownership Who owns your inventory? That seemingly innocuous query has really become
Is It the Real Mccoy?
When it comes to counterfeit products, its all bad stuff. So, be careful. Its one thing to impress your friends with a knock-off Rolex, and its another thing entirely to sell fake friction.