11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
Check Engine Light — Opportunity or Obstacle?
This month, Counterman explains how your store can leverage that little light to perk up service and sales. But beware: Pulling and interpreting OBD codes is not as simple as it seems.
Getting Your Arms Around Technology
Do your eyes glaze over at the mention of technology? Me too. But its our aftermarket duty to capitalize on technology.
Pay on Scan: A Win-Win Situation?
The latest supply chain management idea that has hit the automotive aftermarket is called “POS” (pay-on-scan.) With this system, the retailer pays the supplier for the product when the retailer sells the product. After a quick read, this certainly sounds like a win-lose situation. However, after doing some research, I think this latest request by
The Pen and Stamp: And the Sword
Letters to the editor are a good thing. Unfortunately, they are somewhat of a dying art. Please, keep ’em coming!
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
Parking Lot Diagnostics
Can more auto parts be sold by retrieving a diagnostic trouble code from an electronic memory? Many folks throughout the auto parts distribution industry certainly seem to think so.
Top 10 Distribution Influences
A variety of factors – both positive and negative – impact aftermarket distribution. For the sixth year, Counterman editors present their view of the top 10 influences that impact the industry.