Subaru Rally Team USA Welcomes Idemitsu Lubricants America As Technical Partner And Sponsor For 2018

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Subaru Rally Team USA Welcomes Idemitsu Lubricants America As Technical Partner And Sponsor For 2018

Idemitsu Lubricants America will be represented by both the stage rally and rallycross programs of Subaru Rally Team USA in 2018 and the team will reveal a special Idemitsu livery on one of their competition cars this summer as part of the agreement.

Counterman Staff
By Counterman Staff
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Subaru of America Inc., together with Subaru Rally Team USA technical partner Vermont SportsCar are pleased to announce Idemitsu Lubricants America will be joining the Subaru Rally Team USA as a Technical Partner and sponsor for the 2018 race season. Idemitsu Lubricants America will be represented by both the stage rally and rallycross programs of Subaru Rally Team USA in 2018 and the team will reveal a special Idemitsu livery on one of their competition cars this summer as part of the agreement.

Subaru of America and Idemitsu Lubricants America have an existing close relationship, with Idemitsu Lubricants America serving as the official factory fill oil for all Subaru vehicles in the USA. Subaru Rally Team USA technical partner Vermont SportsCar looks forward to harnessing that relationship along with Idemitsu Lubricant America’s technical and engineering expertise toward finding performance gains at the track.

“The rally cars built by Vermont SportsCar are known for testing race cars to their limits in mixed media rally racing. We are excited to showcase our Idemitsu brand and products with Subaru and Rallycross racing fans this season,” said Idemitsu Lubricant America’s Aftermarket Director Tom Braun.

Parent company Idemitsu Kosan has over 100 years of history in the lubricant industry. In the United States, Idemitsu began supplying lubricant products in the late 1970’s and, in 1992, built a state of the art blending facility in Jeffersonville, Indiana. Idemitsu is now the eighth largest lubricant manufacturer globally. The Idemitsu Lubricants America Research and Development team will work closely with Vermont SportsCar to develop advanced full-synthetic formulations specifically engineered for the rigors and demands of modern-day rally racing.

“As the official factory fill oil for Subaru, Idemitsu Lubricants America is held in high regard and has an excellent reputation,” explained Lance Smith, President of Vermont SportsCar. “We are excited to begin working with them to help expand their brand presence while harnessing their technical ability to improve our own performance, it will be a fruitful relationship.”

Subaru Rally Team USA confirmed it will return to the American Rally Association (ARA) Series in 2018 with a multi-car effort utilizing 2018 Subaru WRX STI rally cars. The team’s efforts will be spearheaded by multi-time rally champions David Higgins and co-driver Craig Drew, who will enter all seven rounds of the 2018 ARA series.  Subaru Rally Team USA will provide entries at select ARA rounds for former World Rally Championship star Chris Atkinson and former Junior World Rally Champion Patrik Sandell. Watch for the team’s exciting rallycross schedule announcement soon.

Subaru Rally Team USA / 2018 ARA Series schedule:

Oregon Trail Rally: April 20-22, 2018
Olympus Rally: May 19-20, 2018
Susquehannock Trail Performance Rally: June 1-2, 2018
New England Forest Rally: July 20-21, 2018
Ojibwe Forests Rally: August 24-25, 2018
Idaho Rally: September 14-15, 2018
Tour de Forest Rally: October 6-7, 2018

Full coverage of Subaru Rally Team USA is available on the Subaru Motorsports App. To download from the iTunes App store, click here, for Android App on Google Play store, click here. Follow the team on Instagram @srtusa, on Twitter @srtusa, and on Facebook.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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