Tech Forum: Ceramic Brake Pads
QUESTION: What’s so hot about ceramic brake pads? ANSWER: In a nutshell, ceramic pads are quieter than semi-metallic pads. Ceramic pads are also less harsh on rotors than their semi-metallic cousins, tend to wear better, and unlike many European formula non-asbestos organic (NAO) pads, don’t produce a lot of ugly black brake dust that sticks
Power Brake Boosters
Where would your customers be without these amazing devices? In the emergency room? Power brake boosters are standard equipment on virtually all vehicles today thanks to disc brakes and the motoring public’s desire for effortless braking. The power assist provided by the brake booster allows a 120 lb. soccer mom to bring 6,000 lbs. of
Here’s Your $39 Brake Job
When does a $39 brake job hurt this industry? It damages the industry’s reputation every time a brake job doesn’t cost $39.
Brake Friction Materials
There is no such thing as a perfect single formula when it comes to brakes. But in order to steer your customers in the right direction, your recommendations should fit your customer’s concerns perfectly.
Selling Loaded Callipers
Loaded calipers provide a variety of benefits when doing brake jobs on customers’ vehicles. Most brake suppliers have a loaded caliper program today so availability is seldom an issue. If price becomes a hurdle, that’s when it’s time to inform your customers of the features and benefits of loaded calipers. One of the advantages for
So Many Brake Pads, So Little Time
In today’s market, friction materials are designed to accommodate the most specific need. An informed counterperson should be able to recommend the right pad for the right customer.