industry Archives - Counterman Magazine
Hybrid Vehicles To Gain Market Share, Cloud Theory Finds

With regulatory deadlines relaxed, some experts say hybrids will gain more customer interest.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

How Are You Training Your Counter People?

The importance of developing a systematic approach to training starts with greeting the customer, and ends with completing the sale.   By Allen Markowitz and Allan Gerber   Unfortunately, automotive terms leave a lot to be desired. While some are simple (4WD – four-wheel drive; A/C – air conditioning, A/T – automatic transmission), others are

From The Publisher: Who Are You Focusing On?

All too often in today’s environment, industry has become price-focused or margin-blind and everyone forgets why we are here in the first place.   Recently, I attended an industry event and much of the dialogue centered on, “Where is the market going? Would the market lean toward brands or private label? How would the white