How Are You Training Your Counter People?
The importance of developing a systematic approach to training starts with greeting the customer, and ends with completing the sale. By Allen Markowitz and Allan Gerber Unfortunately, automotive terms leave a lot to be desired. While some are simple (4WD – four-wheel drive; A/C – air conditioning, A/T – automatic transmission), others are
From The Publisher: Who Are You Focusing On?
All too often in today’s environment, industry has become price-focused or margin-blind and everyone forgets why we are here in the first place. Recently, I attended an industry event and much of the dialogue centered on, “Where is the market going? Would the market lean toward brands or private label? How would the white