Purolator Broadens Target Demographic for Spring Advertising Campaign to Include Millennial Moms
The campaign features a range of creative assets targeting both the traditional automotive do-it-yourself audience and women interested in the benefits of clean, odorless and allergy-free air inside their vehicles.
Alliance’s Service Center Advisory Council Wraps Up Spring Meeting in Charlotte
The 10 Auto Value, Bumper to Bumper and Confidence Plus Certified Service Center council members joined several critical players from Alliance headquarters for three days of discussions, brainstorming and camaraderie.
30 New Filters Added to Purolator, PurolatorONE, PurolatorTECH Lines
These new part numbers include oil, air, cabin air and fuel filters covering late model applications through 2019.
MANN-FILTER Introduces 116 New Aftermarket Part Numbers
These part numbers increase the company’s coverage of European passenger vehicles in the U.S. and Canada.
MANN+HUMMEL Group Names Nic Zerbst as President and COO
He succeeds Hansjörg Herrmann, who is leaving the management board and the company at his own request on Nov. 30.
Uni-Select Canada Announces Winners of Supplier Awards
The awards recognize the achievements, innovation and outstanding service of Uni-Select’s suppliers.
WIX Filters Marks 50 Years In Motorsports With Commemorative Logo
To recognize its 50 years in motorsports, WIX Filters will unveil a commemorative logo during the April 28 NHRA Four-Wide Nationals race at Charlotte Motor Speedway.
