Selling the Complete Lube, Oil and Filter Job
Maintenance is the key to longevity. Your mother knew what she was talking about when she nagged you to brush your teeth after every meal. And to eat your vegetables. And to change your underwear daily whether you thought it was necessary or not. She knew that if you took good care of yourself, you’d
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
Combustion Barriers Piston Rings are Critical to Engine Health
With regular oil and filter changes, many engines now go 150,000 miles or more without developing an appetite for oil – and that’s been a real challenge for engine parts suppliers and distributors.
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
New Information Technology
Automotive technicians deserve more credit than theyre given. Many really are becoming more Internet savvy and computer literate.
The Brains Behind the Wheel
This is not your fathers Oldsmobile. These days cars are smart, equipped with computers that monitor everything from timing to traction.
Selling the ‘Maintenance Free’ Ignition System
What does maintenance free really mean? When it comes to ignition systems, theres still plenty of maintenance to do.
Selling the Belt and Hose Market
To stay afloat, in the aftermarket, parts stores must learn to ebb and flow with the changes in technology and distribution.
Prevention is Always Cooler than the Cure
Whether a vehicle is powered by a gasoline engine or a diesel engine, they both need a cooling system to keep the engine from overheating. Almost a third of the energy thats released in the combustion chamber is absorbed by the engine and cooling system as waste heat. Its enough BTUs (British Thermal Units) to
Supporting Technical Education
Stepping out of the Stone Age into modern reality may be a challenge for some, but it’s inevitable.
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
Climate Control Systems: Selling A/C Parts
Now is a perfect time to check your A/C inventory to ensure that you’ll be ready when the hot weather arrives. You might not be giving much thought to air conditioning products this time of year; however, summer will be here in just a few short months. And with it will come hot weather and