TRICO Partners With United Shore Professional Baseball League

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TRICO Partners With United Shore Professional Baseball League

USPBL, founded by Rochester, Mich.-based General Sports and Entertainment, is the result of a 10-year effort by General Sports to bring professional baseball to the Detroit area.

Counterman Staff
By Counterman Staff
Published:

 

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ROCHESTER HILLS, Mich. – Trico_LogoTrico Products Corporation today announced a five-year partnership with the United Shore Professional Baseball League (USPBL), a professional baseball league founded in May 2016 based in Utica, Michigan.

USPBL, founded by Rochester, Mich.-based General Sports and Entertainment, is the result of a 10-year effort by General Sports to bring professional baseball to the Detroit area. The league is comprised of three teams, the Utica Unicorns, the Eastside Diamond Hoppers and the Birmingham Bloomfield Beavers, that are competing in the USPBL’s inaugural 75-game season at Jimmy John’s Field in downtown Utica.

“Partnering with the United Shore Professional Baseball League for a five year sponsorship is an opportunity to help foster the growth and revitalization of the Detroit-area, home to TRICO and many other major automotive product manufacturers,” said Dawn Gonzalez, brand manager at Trico Products Corporation.

USPBL fans can look forward to a number of exciting events throughout the upcoming seasons as a result of TRICO’s sponsorship, including annual charity baseball clinics, “Baseball Buddies” youth baseball team pre-game parades and game-day TRICO Force wiper blade give-aways. Continuing its commitment to promoting safety and protecting individuals in adverse weather conditions, rain delay announcements and updates will be brought to spectators by TRICO. Additionally, there will be a TRICO-branded poncho give-away at one game each season throughout the five year partnership.

“USPBL is bringing America’s favorite pastime to Detroit,” said Gonzalez. “TRICO is excited to be a part of this celebration of patriotism, especially with the Fourth of July holiday right around the corner.”

For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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