ROCHESTER HILLS, Mich. – Trico Products Corporation, a global leader in wiper blade technology, is returning as a gold sponsor of this year’s Woodward Dream Cruise that will be held on Saturday, Aug. 20, in the metro Detroit area of Michigan. The TRICO display tent will be located at the corner of Coolidge Highway and Woodward Avenue in Royal Oak.
First organized in 1995 as a fundraising event and an opportunity to recreate the 1950s and ‘60s era of the Motor City, Woodward Dream Cruise has now become the world’s largest one-day automotive show. The event spans 16 miles along Woodward Avenue from Ferndale to Pontiac. It attracts about 1.5 million spectators and more than 40,000 classic cars from around the globe each year.
“Sponsoring this event that brings auto enthusiasts from around the world together to celebrate car culture and the industry that made Detroit the Motor City has become something we look forward to each year,” said Dawn Gonzalez, brand manager at Trico Products Corp. “The Woodward Dream Cruise gives us an opportunity to inform an enormous audience of automotive fans and DIYers about TRICO’s wiper blade technologies and solutions.”