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TRW Aftermarket Selects PROS Big Data Applications To Drive Growth Through Enhanced Customer Experience And Sales Effectiveness

TRW will utilize PROS big data applications to support its business in Europe, Asia and North America.


HOUSTON & LONDON – PROS, a big data software company, announced that TRW Aftermarket has selected PROS big data applications to support its business in Europe, Asia and North America. TRW Aftermarket is headquartered in Neuwied, Germany. The transaction closed in the fourth quarter of 2013.
TRW Aftermarket is a leading provider of parts, service, technical and diagnostic support to both the vehicle manufacturing service channels and the global independent automotive aftermarket. In Europe, North America and Asia Pacific, TRW Aftermarket manufactures and sells aftermarket products through its extensive distribution network. The company globally delivers a wide range of premium quality, TRW-branded replacement parts for braking, steering and suspension, as well as a range of other brands, products and services on a regional basis.
“Our business is global, and we sell across multiple channels and a broad range of brands,” said Alan Bartovsky, TRW aftermarket global strategic pricing manager. “PROS took a proactive approach working with us, learning about our business and listening to our requirements. With PROS, we will be able to equip our sales teams with unique insights about each customer, allowing them to more quickly and easily present offers tailored to meet each company’s needs. PROS offered the most compelling and powerful big data applications to make this process easier, faster and smarter. Their experience in the service parts industry, exemplary references and demonstrable commitment to customer success made PROS the best choice for our business.”
“We appreciate the confidence TRW Aftermarket places in PROS to further strengthen customer experience through our big data applications for sales,” said PROS EMEA General Manager Sebastian Mamro. “We look forward to partnering with TRW Aftermarket to drive growth by unlocking powerful insights in their data and streamlining their selling, quoting and pricing processes.”


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