University Of The Aftermarket Foundation Announces 2014 Officers And Board Of Trustees

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University Of The Aftermarket Foundation Announces 2014 Officers And Board Of Trustees

Counterman Staff
By Counterman Staff
Published:
Since 1986, the University of the Aftermarket Foundation has funded millions of dollars in scholarships, grants, research and ongoing educational programs to help develop a strong, knowledgeable aftermarket workforce.

 

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BETHESDA, Md. — The University of the Aftermarket Foundation announces its newly elected officers for the coming year.

Chairman – Rusty Bishop, AAP

Vice Chairman – Jack Creamer, MAAP

Vice Chairman – Kathleen Schmatz, MAAP

Secretary – John R. Washbish, MAAP

Treasurer – Tim Lee, MAAP

In addition, the following individuals will serve on the University of the Aftermarket Foundation board of trustees in the coming year: Bill Babcox; Jeff Brekke, MAAP; Jim Buzzard, AAP; Michael Cardone III; Carolyn Cook; Jeff Darby; Bob Egan, MAAP; Cliff Hovis; Scott Howat, AAP;  Bill Long, AAP; Bill Maggs; David O’Reilly; John Passante, AAP; Larry Pavey; Joe Pomaranski, MAAP; Ed Rammel, MAAP; Mort Schwartz, MAAP; David Segal, MAAP; Eric Sills and Jon Zieve. Several more will serve as members of the board of trustees in a variety of support roles: Barbara Cunningham; George Keeley; Ken Marker; Susan Medick, MAAP; Larry Northup, AAP; Margo Shepard and Jennifer Tio.

“We want to thank all of these dedicated men and women for volunteering their time and expertise to help the University of the Aftermarket Foundation continue to make a difference,” said Bishop. “These leaders all share a common goal of bringing more education and training to the auto care industry. We thank them for their continued commitment to the foundation and the future of our great industry.”

About the University of the Aftermarket Foundation

Since 1986, the University of the Aftermarket Foundation has funded millions of dollars in scholarships, grants, research and ongoing educational programs to help develop a strong, knowledgeable aftermarket workforce. The foundation encourages industry support, including donations for the purpose of honoring or memorializing individuals or otherwise recognizing special events, to help ensure the continued availability of training and education that strengthen the industry.

For more information about the University of the Aftermarket Foundation, call (816) 584-0511.
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Customer service should be your number one priority, and it all starts with the greeting.

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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