University Of The Aftermarket Foundation Announces 2015 Art Fisher Memorial Scholarship Recipients

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University Of The Aftermarket Foundation Announces 2015 Art Fisher Memorial Scholarship Recipients

The Art Fisher Memorial Scholarship honors the late industry leader, who served as CEO of Fisher Auto Parts and was the founder of Federated Auto Parts Distributors.

Counterman Staff
By Counterman Staff
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The University of the Aftermarket Foundation today announced the recipients of the Art Fisher Memorial Scholarships. Three students received $2,500 awards:

  • Salman Mirza of Holly, Mich.: attending Southern Illinois University in automotive technology, College of Applied Sciences and Arts
  • Charles Schifone of Avon, Mass.: attending Benjamin Franklin Institute of Technology in the automotive technology program
  • Perla Veloz of Bakersfield, Calif.: attending Ferris State University in the automotive engineering technology program

Ten students also were awarded $1,000 scholarships:

  • Casey Alvarez of Purcellville, Va.: attending Wake Technical College in the diesel heavy equipment and transport technology program
  • Jordon Esselman of Chili, Wis.: attending Mid-State Technical College in the automotive technician program
  • Stephanie Garcia of Schuyler, Neb.: attending Southeast Community College in the GM Automotive Service Educational Program
  • Cynthia Jones of Tyler, Texas: attending Tyler Junior College in the automotive technology program
  • Conner Kavanagh of Richwood, Ohio: attending the University of Northwestern Ohio in the automotive, diesel technology, agricultural/heavy machinery technology program
  • Richard Saeparn of Oakland, Calif.: attending the College of Alameda in the automotive program
  • Allison Sattgast of Portland, Oregon: attending Mt. Hood Community College in the automotive technology program
  • Kianna Silva of Santa Barbara, Calif.: attending Santa Barbara City College in the automotive service and technology program
  • Ryan Watz of Shelton, Wash.: attending Universal Technical Institute in the diesel technology program
  • Jonathan Weronski of East Concord, N.Y.: attending Alfred State College in the heavy equipment, truck and diesel technician program

The Art Fisher Memorial Scholarship honors the late industry leader, who served as CEO of Fisher Auto Parts and was the founder of Federated Auto Parts Distributors. Fisher began his career as a teacher, and was a mentor and teacher to his employees and many others in the aftermarket. These scholarships pay tribute to his numerous contributions to the industry as well as his life-long love for education, and benefits students pursuing automotive aftermarket careers.

Additional scholarship funding comes from industry contributions provided by individuals, companies and foundations. Contributions can be made to the Scholarship Fund, c/o Susan Medick at the Auto Care Association, at [email protected] or 301-654-6664.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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