Vaca Valley Customers Enjoy Trip To Las Vegas As Winners Of 'Spring Into Green' Promotion

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Vaca Valley Customers Enjoy Trip To Las Vegas As Winners Of ‘Spring Into Green’ Promotion

Counterman Staff
By Counterman Staff
Published:
Vaca Valley’s “Spring into Green” promotion was held in April and May 2013. Customers who made a purchase of $100 or more from Vaca Valley received a scratch-off ticket. If the ticket was not a winner, they became eligible for a second chance drawing that featured exciting prizes such as the Las Vegas trips, iPads, tickets to the Federated hospitality tent at Sonoma Raceway for the NASCAR Pro Series West race and a catered barbeque cooked by Vaca Valley’s own Jack and Trevor Martin.

 

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STAUNTON, Va. — Federated member Vaca Valley Auto Parts in Fairfield, Calif. likes its customers so much that it gave them two chances to win in its “Spring into Green” contest.  Customers Josh Branco of Branco’s Lube n Tune in Dixon, Calif. and Mark Elcsisin of Cecil’s Hi-Tech in Vacaville, Calif. each won a trip for two to the recent AAPEX and SEMA shows as grand prize winners of the second chance raffle.

121264ScreenSho_00000070643“We want to thank all our customers who participated in our ‘Spring into Green’ contest,” said Trevor Martin, vice president and general manager of Vaca Valley.  “Our second chance raffles have become very popular with our customers and we want to congratulate Josh and Mark as the two grand prize winners of a trip for two to Industry Week in Las Vegas.”

 

Vaca Valley’s “Spring into Green” promotion was held in April and May 2013. Customers who made a purchase of $100 or more from Vaca Valley received a scratch-off ticket. If the ticket was not a winner, they became eligible for a second chance drawing that featured exciting prizes such as the Las Vegas trips, iPads, tickets to the Federated hospitality tent at Sonoma Raceway for the NASCAR Pro Series West race, and a catered barbeque cooked by Vaca Valley’s own Jack and Trevor Martin.

In addition, a “Manufacturers Bonus Week” was held as part of the promotion. Customers who purchased $100 or more from select manufacturers received an additional scratch off card and another entry in the second chance drawing.

“Josh and Mark had a great time in Las Vegas,” continued Martin. “In addition to AAPEX and SEMA, they attended the Federated tailgate party and met the hosts of Truck U, Matt Steele and Bruno Massel. We put together a treasure hunt for Josh and Mark to have some extra fun while attending the show, and they were able to earn some products from our vendor partners who supported the promotion.”

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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