Valvoline To Sponsor JR Motorsports In The NASCAR Nationwide Series

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Valvoline To Sponsor JR Motorsports In The NASCAR Nationwide Series

Multi-year agreement includes official status and sponsorship of cars.

Counterman Staff
By Counterman Staff
Published:

LEXINGTON, Ky. — Valvoline today announced that it has entered into a multi-year sponsorship agreement with JR Motorsports. The sponsorship will kick off at the 2014 NASCAR Nationwide Series season-opening race at Daytona International Speedway.
 
The Official Lubricants Supplier of JR Motorsports beginning in 2014, the Valvoline brand will be featured as an associate sponsor of the team’s Chevrolet Camaro race cars. The company will utilize Nationwide Series drivers Dale Earnhardt Jr., Regan Smith and Chase Elliott to promote Valvoline premium motor oil products. In addition, JR Motorsports will use a specially designed Valvoline racing formulation in its Chevrolet racing engines.
 
“The Valvoline team is thrilled to serve as the technology partner to JR Motorsports,” said Heidi Matheys, senior vice president of Valvoline’s Do-It-Yourself channel. “This is a great opportunity to feature our innovative American brand of motor oil and extend our racing heritage and relationship with the Hendrick Motorsports family.”
 
“We welcome this Valvoline partnership with open arms because it is an innovative American brand that has a great racing heritage and a winning motor oil race history,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “The Valvoline brand fits well within the fabric of our company.  We have a great respect for its history in our sport and its impact in the automotive industry.”

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For more information on Valvoline, visit valvoline.com.
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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