VARTA Powersports Batteries Sponsors Jagged X Racing Team

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VARTA Powersports Batteries Sponsors Jagged X Racing Team

Premium AGM battery line brings performance, durability and reliability to Jagged X racing team.

Counterman Staff
By Counterman Staff
Published:

MILWAUKEE – VARTA AGM powersports batteries has announced its co-sponsorship of the Jagged X Racing Team for the 2014 racing season. Jagged X Racing will be participating in five UTV competitions with the SCORE World Desert Championship series and six off-road races in the Best in the Desert series.
 
“We are excited to team up with VARTA powersports batteries," said Bill Schueler, Jagged X Racing team owner. "We are here to win races and need to have the most reliable battery available on the market. The VARTA powersports battery is winning all the vibration, performance and torture tests we have thrown at it while racing in the desert.”
 
“We are proud and excited to be associated with this championship winning UTV racing team, and looking forward to a winning season,” added Doreen Lucht, VARTA powersports product manager.
 
VARTA powersports is a battery brand of Johnson Controls, a global multi-industrial company with established core businesses in the automotive, building and energy storage industries. The lineup of 12-volt Absorbent Glass Mat (AGM) powersports batteries is made for active enthusiasts who expect the highest level of performance and durability. VARTA AGM powersports batteries offer 16 different group sizes covering more than 90 percent of powersports applications including motorcycles, ATVs, snowmobiles, UTVs, scooters and personal watercrafts.
 
“Our VARTA batteries feature an advanced AGM technology that has been proven for many years in the European market,” said Michael Carr, vice president and general manager, Aftermarket, U.S. & Canada, Johnson Controls Power Solutions. “These powersports batteries are freshly charged just before shipping from our Middletown, Del., plant, ensuring the freshest battery available.”
 
 

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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