Vote For Your Favorite Video, Earn Free Sweepstakes Entry In $125,000 'Search For A Champion' Racing Sponsorship Contest

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Vote For Your Favorite Video, Earn Free Sweepstakes Entry In $125,000 ‘Search For A Champion’ Racing Sponsorship Contest

Counterman Staff
By Counterman Staff
Published:
Champion brand to award hundreds of T-shirts and hats in consumer sweepstakes; voting period extends through Feb. 2, 2014, at www.AlwaysaChampion.com.

SOUTHFIELD, Mich. — Performance enthusiasts and other consumers can go online to vote for their favorite video entries in the Champion brand’s popular $125,000 “Search for a Champion” racing sponsorship contest, with each registered vote qualifying for a free entry in a sweepstakes for hundreds of Champion T-shirts and hats. To register and vote in the contest, simply visit www.AlwaysaChampion.com.

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122350ScreenSho_00000071563“Performance Driven” Champion spark plugs, wipers, filters and chemical additives are products of global vehicle components manufacturer Federal-Mogul Corp.

The innovative Search for a Champion contest enables grassroots racers in virtually any form of engine-driven competition to battle for 15 $5,000 Champion racing sponsorships and one $50,000 grand-prize sponsorship. To enter the contest, racers must submit a 2-minute video that describes their commitment to winning a racing title with the support of the iconic Champion brand. More than 390 racers submitted qualifying videos prior to the January 3 deadline.

The first round of voting, which begins today and runs through Feb. 2, 2014, will help determine the 15 contest finalists, each of whom will receive a $5,000 Champion sponsorship for the 2014 racing season. The grand-prize voting period – for the $50,000 Search for a Champion sponsorship – will take place February 21 through March 23, 2014, with the winner announced March 31.

“Hundreds of highly skilled, deeply passionate racers have submitted their video entries, and now it’s up to the Champion community to help determine our finalists,” said Federal-Mogul Digital Marketing Manager Jessica Wynn. “We’re confident that our sweepstakes prizes will help generate a record voter turnout this year.”

To register and vote in the 2014 Search for a Champion contest and to learn more about “Performance Driven” Champion products, please visit www.AlwaysaChampion.com. Like Champion on Facebook atwww.facebook.com/ChampionSparkPlugs, and follow the brand on Twitter at www.twitter.com/ChampionPlugs.

 

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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