Win $250 With Dorman University's Service Technician And Counterperson Contest

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Win $250 With Dorman University’s Service Technician And Counterperson Contest

Qualifying service technicians and counterpeople completing Dorman's new Driveshaft Assemblies training module and earning a passing grade by June 30, 2014, will be entered for a chance to win great prizes, according to Dorman.

Counterman Staff
By Counterman Staff
Published:

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Qualifying service technicians and counterpeople completing Dorman’s new Driveshaft Assemblies training module and earning a passing grade by June 30, 2014, will be entered for a chance to win great prizes including:

•Dorman U’s Service Technician of the Month: $250 VISA gift card
•Dorman U’s Counterperson of the Month: $250 VISA gift card
•Winning Counterperson’s shop will also receive $250 in free Dorman product
•Contest winners will earn a spotlight on themselves and their businesses on Dorman’s Facebook page

A new training module focusing on Dorman’s new Driveshaft Assemblies category. This innovative new program connects customers with a broad offering of 100 percent new direct replacement Driveshaft Assemblies – shipped the next business day through FedEx (for orders received by 3PM EST). Dorman’s newest training module, along with many others, is available for free at www.DormanUniversity.com.

New Dorman Driveshaft Assemblies are re-engineered to utilize serviceable U-joints and center support bearings. These direct replacements are constructed of durable steel to provide long-lasting performance. Every Driveshaft Assembly from Dorman is balanced and tested prior to shipping, ensuring high quality and easy installation. Currently, Dorman offers over 50 SKUs fitting import and domestic applications, with additional coverage added monthly.

Complete contest details available at www.DormanUniversity.com.

Signing up for Dorman University is both easy and free. After visiting www.DormanUniversity.com and enrolling in the program, students can begin selecting from a wide variety of available course content. Each Dorman University training module consists of: course materials that can be downloaded for easy reference, learning content such as videos or presentations, a brief quiz on the course materials, an opportunity to earn a certificate of completion, and a closing review summary.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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