WIX Filters, Babcox Media Honor 3A Automotive Service With Inaugural 'WIX Driving Performance Award'

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WIX Filters, Babcox Media Honor 3A Automotive Service With Inaugural ‘WIX Driving Performance Award’

Counterman Staff
By Counterman Staff
Published:

WIX Filters, a global manufacturer of filtration products celebrating its 75th anniversary, and Babcox Media named 3A Automotive Service in Phoenix as the inaugural “WIX Driving Performance Award” winner at the AWDA conference on Nov. 3 in Las Vegas.

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“This new award focuses on innovative shops that raise the bar in service excellence,” said Mike Harvey, brand manager for WIX Filters. “3A Automotive is the perfect inaugural winner. This shop pays incredible attention to and takes care of its customers.”

Established in 1975, 3A Automotive Service is a trusted family-owned business, providing top quality auto repairs to its customers. AAA approved with an A+ rating from the Better Business Bureau, 3A was recently awarded one of Angie’s List’s “Super Service Awards.”

“In today’s world, there’s a lot of confusion for customers relating to their vehicles. It’s not like 20 years ago, when most people learned about tune-ups and oil changes from their parents,” said Jimmy Alauria, president of 3A Automotive. “Cars are more complex now, so we take the time to thoroughly inspect every vehicle that comes into our shop – and carefully explain what’s going on to our customers.”

After the repairs are done, he added, 3A makes sure its customers fully understand what they bought by keeping the lines of communication open. The shop regularly follows up with customers to answer any outlying questions about their vehicle or the service.

“We have a lot of long-time, generational customers who trust us to take care of their vehicles, making this award a real honor,” Alauria said. “Next year, we’re celebrating 40 years in business and this award is a true testament to the traditional way of treating people right and helping them ‘win’ in the car game.”

About WIX Filters

Since 1939, Wix Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter@WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit, www.affiniagroup.com

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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