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WIX Filters, Babcox Media Honor 3A Automotive Service With Inaugural ‘WIX Driving Performance Award’

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WIX Filters, a global manufacturer of filtration products celebrating its 75th anniversary, and Babcox Media named 3A Automotive Service in Phoenix as the inaugural “WIX Driving Performance Award” winner at the AWDA conference on Nov. 3 in Las Vegas.

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“This new award focuses on innovative shops that raise the bar in service excellence,” said Mike Harvey, brand manager for WIX Filters. “3A Automotive is the perfect inaugural winner. This shop pays incredible attention to and takes care of its customers.”

Established in 1975, 3A Automotive Service is a trusted family-owned business, providing top quality auto repairs to its customers. AAA approved with an A+ rating from the Better Business Bureau, 3A was recently awarded one of Angie’s List’s “Super Service Awards.”

“In today’s world, there’s a lot of confusion for customers relating to their vehicles. It’s not like 20 years ago, when most people learned about tune-ups and oil changes from their parents,” said Jimmy Alauria, president of 3A Automotive. “Cars are more complex now, so we take the time to thoroughly inspect every vehicle that comes into our shop – and carefully explain what’s going on to our customers.”

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After the repairs are done, he added, 3A makes sure its customers fully understand what they bought by keeping the lines of communication open. The shop regularly follows up with customers to answer any outlying questions about their vehicle or the service.

“We have a lot of long-time, generational customers who trust us to take care of their vehicles, making this award a real honor,” Alauria said. “Next year, we’re celebrating 40 years in business and this award is a true testament to the traditional way of treating people right and helping them ‘win’ in the car game.”

About WIX Filters

Since 1939, Wix Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on [email protected] and visit our YouTube page at youtube.com/TheWIXFilters

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About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit, www.affiniagroup.com

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