Women In Auto Care To Host Silent Auction To Benefit Scholarship Program

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Women In Auto Care To Host Silent Auction To Benefit Scholarship Program

During the 2017 Winter Leadership Conference, Women in Auto Care will host its annual fundraiser to benefit its scholarship program. This year's fundraiser is a silent auction with items including golf clubs, racing memorabilia, handbags, jewelry and electronics.

Counterman Staff
By Counterman Staff
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BETHESDA, Md. — During the 2017 Winter Leadership Conference, Women in Auto Care will host its annual fundraiser to benefit its scholarship program. This year’s fundraiser is a silent auction with items including golf clubs, racing memorabilia, handbags, jewelry and electronics. Some items will be available on an online platform and will be open for bids on Feb. 7, 2017. The online auction will close on Wednesday, Feb. 15 at 8 p.m. PT.

The silent auction will feature a Breath Brake Seminar available for bid from Kids Kicking Cancer, a non-profit worldwide organization, headquartered in the Detroit area. The Breath Brake Seminar teaches the power of breathing and is 60-120 minutes depending on the organization size and needs. Past clients include the Detroit Pistons, Bosch, Pfizer and Ford.

Kids Kicking Cancer (KKC), an award-winning international program, provides pain management and empowerment to children and families facing chronic and acute life-threatening illness. Through an innovative approach that merges modern integrative medicine with traditional martial arts, KKC addresses the needs of children and families in crisis, empowering them physically, spiritually and emotionally. Founded in Michigan in 1999, KKC currently services children with a variety of challenges, including cancer and sickle cell disease in Michigan, New York, Massachusetts, California and Florida. Internationally, KKC services children in Italy, Israel, and Canada.

“I’m excited about our silent auction this year, and hope for record breaking funding for our scholarship program. I can’t think of a better way, to not only affect the lives of our scholarship winners and our industry, but to shed light on Kids Kicking Cancer at the same time,” said Vonda Lee, education committee chair, Women in Auto Care.

This event is the primary fundraiser for Women in Auto Care. In 2016, the organization awarded $60,000 in scholarships to female students.

To view the online auction items, visit www.32auctions.com/womeninautocare. For more information on Women in Auto Care, visit www.womeninautocare.org.

About the Women in Auto Care

Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry through networking, mentoring, recruitment, recognition, industry advising and communication.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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