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Advance Auto Parts Shifting Corporate Headquarters to Raleigh, NC

Currently based in Roanoke, Virginia, Advance has more than 2,900 full-time employees in North Carolina, including more than 700 workers at its existing offices in Raleigh.

Counterman Staff
By Counterman Staff
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Advance Auto Parts will move its corporate headquarters to Raleigh, North Carolina, Gov. Roy Cooper announced.

Currently based in Roanoke, Virginia, Advance has more than 2,900 full-time employees in North Carolina, including more than 700 workers at its existing offices in Raleigh.

With the move, Advance will add as many 435 new jobs to the region over the next five years, with most of the new positions focusing on technology, data analytics and e-commerce, according to the governor’s office.

“We all know that North Carolina is a great place to live, but it takes much more than that to attract a headquarters like Advance Auto Parts,” Cooper said. “Advance is expanding its technology, data analytics and e-commerce capabilities in North Carolina because we have the talent, training opportunities, education system and industry expertise to make this venture a success.”

Advance’s expanded Raleigh operations will play a major role in the company’s “long-term integration plans and continued development of technology, e-commerce and digital platforms,” the governor’s office said in a news release.

“This is a great day for Advance Auto Parts and the beginning of an exciting new chapter in our company’s history here in North Carolina,” Advance Auto Parts CEO Tom Greco said. “Our industry and our company are in the midst of a major technology and business transformation. We are making considerable progress in these efforts. Following a thorough review of options, North Carolina’s deep bench of information technology and software development talent was a key driver of our decision.”

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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