ATMC Announces Officers And Directors For 2014

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

ATMC Announces Officers And Directors For 2014

Counterman Staff
By Counterman Staff
Published:

The Automotive Training Managers Council (ATMC) is a non-profit organization dedicated to the advancement of training and professional development within the transportation service industry.

Related Articles

 

LEESBURG, Va. — The Automotive Training Managers Council has announced its officers and directors for 2014. Darrell Rowe, director of education and development for Bridgestone Retail Operations was elected as board chair, with Holly Gerke, manager of technical training for Penske Truck Leasing serving as vice chair. Michael Loth, director technical service and support for Bosch, was elected as treasurer, with Tim Zilke, president and CEO of ASE, serving as secretary. Bobby Bassett, director of North American Training for Gates Corp. assumes the role of past chair.

Also announced were three new directors elected to the board: Chris Chesney, senior director, professional markets for CARQUEST Technical Institute; Ron Kato, technical training manager, Toyota Motors Sales USA and John Prosser, senior manager, technical training operations, American Honda Motor Co. They join current directors Rod Boyes, president, Melior Inc.; Steve Lee, senior corporate director of product Development, Lincoln Educational Services; and Bill Sapielak, automotive business development manager, Adayana.

“The strength of the organization is in the diversity of our membership,” said Dave Milne, ATMC President. “The outstanding advice and support that this group brings to their leadership role is indicative of their commitment to improving the quality of training for the entire industry. I’d like to take this opportunity to thank the outgoing Board members for their service over the years.” Stepping down from the Board are Byron Morgan, Morgan Consultant Service, John Saia, Toyota Motor Sales USA, and the late Rich Whittier, Chrysler LLC.

The Automotive Training Managers Council (ATMC) is a non-profit organization dedicated to the advancement of training and professional development within the transportation service industry. A member of the ASE Industry Education Alliance, ATMC helps members keep up with innovations in automotive training delivery by facilitating interaction among its members and serves as a leadership forum for training professionals to promote world class training standards in the automotive, heavy duty and related industries.

For more information about ATMC, visit www.ATMC.org or call (703) 669-6617.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Read the April Digital Edition of Counterman

The April issue contains article designed for technical training, management efficiency and store profitability.

By Counterman Staff
Aftermarket Division of Bosch Launches EV Training Tour

Training for up to 20 attendees per eight-hour workshop will be available at locations across the U.S.

By Doug Kaufman
Tool Intel: Why Are There So Many Screwdrivers?

Screwdrivers come in many shapes and sizes, and they are not created equal.

By Eric Garbe
Why Does Engine Coolant Need Replacement?

Two specifications can be used to justify replacement — the condition of the additive package & the freezing point.

By Andrew Markel