Bar’s Leaks And Rislone Sponsor Annual Houston Art Car Parade

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Bar’s Leaks And Rislone Sponsor Annual Houston Art Car Parade

The parade attracts more than 250 decorated vehicles from 23 states, along with Canada and Mexico.

Counterman Staff
By Counterman Staff
Published:

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HOLLY, Mich. —  Bar’s Leaks and Rislone are sponsors for the upcoming Houston Art Car Parade on April 11. The three-day event, powered by the Orange Show, is the largest art car parade in the world with more than 300,000 attendees each year.

The Houston Art Car Parade is an event that allows participants from all over the country, local community groups, public and private schools and professional organizations to enter mobile works of art for a chance to win more than $20,000 in cash prizes. The parade attracts more than 250 decorated vehicles from 23 states, along with Canada and Mexico.

The sponsorship is part of Bar’s Leaks and Rislone’s ongoing commitment to the DIY and auto enthusiast community.

Carrie Mermuys-Ventura, chief operating officer for the Bar’s Products family of brands, says, “We are very excited to be sponsoring this event as it is the perfect blend of our two passions: the DIY movement and the automotive world. We want to show our support for these communities being that our products are made specifically for DIY enthusiasts. Not to mention, these decorated vehicles take automotive creativity to another level, something we are proud to support.”

The Bar’s Leaks and Rislone tents will be located along the parade route, near the VIPit area. They will host onsite engagement activities for event attendees, including carnival-type games and origami challenges. Those who participate will have a chance to win Bar’s Leaks or Rislone products, t-shirts, hats and temporary tattoos.

The brand spokespeople, Bobby Janiec and Caitlin Burt, will also be attending the event and will be seen riding one of the decorated vehicles along the parade.

Bar’s Leaks and Rislone are aftermarket chemical car products operating under the parent company, Bar’s Products. Both brands have a combined 160 years of chemical engineering experience and were the original technology innovators in their respective categories. To learn more about Bar’s Leaks and Rislone, please visit barsleaks.com and rislone.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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