ExxonMobil Teams Up With NASCAR, NBA To Bring ‘Mobil 1 Annual Protection: The Drive’ To New York City

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ExxonMobil Teams Up With NASCAR, NBA To Bring ‘Mobil 1 Annual Protection: The Drive’ To New York City

Launched in March, Mobil 1 Annual Protection enables drivers to go one full year – or up to 20,000 miles, whichever comes first – between oil changes, according to the company.

Counterman Staff
By Counterman Staff
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NEW YORK CITY – On Aug. 16 at Plaza33 outside New York City’s Penn Station, ExxonMobil brought the worlds of NASCAR and the NBA together with a fan-friendly event called “Mobil 1 Annual Protection: The Drive” to support the company’s latest synthetic motor oil offering.

Launched in March, Mobil 1 Annual Protection enables drivers to go one full year – or up to 20,000 miles, whichever comes first – between oil changes, according to the company.

Basketball and motorsports fans joined Stewart-Haas Racing’s Kevin Harvick and NBA hall of famer Dikembe Mutombo at a pop-up basketball court, where they were given the opportunity to put their shooting skills to the test in a series of challenges to win Mobil 1 Annual Protection prizes and rewards.

One lucky fan was given the once-in-a-lifetime opportunity to ride with 2014 Monster Energy NASCAR Cup Series champion Harvick in a Mobil 1 Annual Protection car, with Mutombo joining as a fellow passenger.

“The Drive” is not the first time Mutombo and Harvick have teamed up this year, with both appearing in the Mobil 1 Annual Protection nationwide advertising campaign as miniature-sized roommates living in an engine. Mutombo also got his first taste of NASCAR in March at the Kobalt 500 NASCAR Cup Series race at Las Vegas Motor Speedway, where he joined Harvick and the No. 4 Stewart-Haas Racing team on pit road.

On the track, the Mobil 1 Annual Protection brand served as the primary sponsor for one race for each of the four SHR entries during the 2017 Monster Energy NASCAR Cup Series season, including Harvick’s No. 4 Ford.

The Mobil 1 brand has been the official motor oil of NASCAR since 2003. The brand has been the official motor oil of the NBA since October 2016.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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