Dana 44 Front Axle Introduced To Dana Crate Axle Program

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Dana 44 Front Axle Introduced To Dana Crate Axle Program

The new offering delivers extreme performance for a variety of applications, including off-road vehicles, forklifts, pickup trucks, pushback tugs, rock crawler buggys and small mining shovels.

Counterman Staff
By Counterman Staff
Published:

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MAUMEE, Ohio — Dana Holding Corp. has introduced the Dana 44 front axle to its Crate Axle program. The new offering delivers extreme performance for a variety of applications, including off-road vehicles, forklifts, pickup trucks, pushback tugs, rock crawler buggys and small mining shovels.

“The overwhelming market reception of the Ultimate Dana 44 axle – a new bolt-in axle for the Jeep Wrangler introduced at last fall’s SEMA show – has created a demand for the same durable axle in other applications,” said Doug Wolma, vice president and general manager, Dana Aftermarket Group. “Now, through Dana’s innovative Crate Axle program, off-road vehicle owners can directly order Dana 44 front axles, which can be customized to fit a wide variety of vechicles and meet the most challenging operational demands.”

Dana 44 front axles offered through the Crate Axle program feature OE-quality throughout along with thicker wall tubing for increased axle strength. The axles do not include brackets or brakes, allowing for customization to meet the customer’s specific application.

Among the features and benefits of the Dana 44 front axle through the Crate Axle program are:

  • Increase axle tube thickness to 5/16-inch for improved strength, rigidity, and durability;
  • Spicer nickel chromoly axle shafts designed for optimal strength and performance;
  • Spicer Life Series (also known as SPL) 1350 u-joints with triple-lip seals and full-circle clips for protection and retention;
  • Choice of selectable locking electronic or open differential;
  • Spicer gearing with expanded aftermarket gear ratios: 3.73, 4.10, 4.56, 4.88, 5.13, and 5.38;
  • Pinion angle optimized for lifted vehicles; and
  • An increased gross axle weight rating (GAWR).

More information about he Dana 44 front axle and the Crate Axles program is available at www.SpicerParts.com, or by calling Dana Customer Service at 1-800-621-8084.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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