Fisher Auto Parts Acquisition

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Fisher Auto Parts Acquires Motown Automotive Distributing

Farmington Hills, Michigan-based Motown Automotive carries approximately 50,000 undercar and underhood parts, according to the company website.

Counterman Staff
By Counterman Staff
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Fisher Auto Parts has acquired Motown Automotive Distributing, effective Oct. 1, the companies announced.

“We are very pleased to join forces with Fisher Auto Parts, the founding member of Federated Auto Parts,” said Jim Sechrist, president of Motown Automotive Distributing. “Our long history and association with the Fisher organization and the Federated program group made it the right decision to merge with them. Through Fisher, Motown will be able to provide even more product and service resources to our customers and give opportunities for our associates to expand their careers in the Fisher Auto Parts network.”

Motown Automotive Distributing traces it roots back to 1952, when Elwood Sechrist opened a tool-and-die shop called Elray Machine Products. In 1971, the family business expanded into aftermarket auto parts under the name of Motown Automotive Distributing Co.

Based in Farmington Hills, Michigan, Motown carries approximately 50,000 undercar and underhood parts, according to the company website.

“The Sechrist family and their team of employees have built a premier aftermarket distribution business in Michigan, of which we are proud to be adding to the Fisher Auto Parts company,” said Bo Fisher, CEO of Fisher Auto Parts. “Our missions and values align completely so that we will continue to provide all customers with the best overall value in the aftermarket while doing so with integrity and commitment to all, including every associate and vendor partner.”

Founded in 1929, Fisher Auto Parts has approximately 500 company-owned locations and more than 100 independent jobbers in 18 states, according to its website. Fisher is a member of the Automotive Parts Services Group.

Sechrist and Fisher expressed their gratitude to the executive teams of Motown Automotive Distributing and Fisher Auto Parts for their hard work in facilitating the transaction. The firms said they expect “a seamless transition … due to the dedication of both companies to serve their customers first.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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