SEG Automotive Expands Coverage to Independent Aftermarket

SEG Automotive Expands Coverage to Independent Aftermarket

SEG's aftermarket portfolio of starters and alternators is reaching 1,300 SKUs.

SEG Automotive is bringing its “renowned manufacturing competence and OE quality” to the automotive aftermarket in North America with comprehensive coverage, the company announced.

In Jan. 18, 2018, SEG Automotive announced the acquisition of BOSCH’s starter and alternator OEM factories worldwide. It represents more than 100 years of tradition of innovations in rotating electrical products, and SEG Automotive continues its heritage as a leading OEM supplier of new starters and alternators. These innovations also include the first start/stop system, and highly flexible solutions for hybrid vehicles and high voltage e-drives, according to the company.  

Now the company continues to expand its aftermarket business in North America.

“We are excited to announce that our current aftermarket portfolio for starters and alternators is reaching 1,300 SKUs, and this just this month we launched an additional 180 new SKUs to our that existing portfolio that include the highest OEM Tier 1 quality with unassailable reliability,” said David Manor, the director of sales for SEG Automotive North America. “In fact, our aftermarket products are manufactured on our OE lines with the exact same quality standards and components.”

SEG’s product offering is supported by a dedicated business unit with localized production in Lerma, Mexico, and distribution warehouses in Mexico and the United States that provide best-in-class customer service, logistics, quality and coverage for the North American aftermarket, according to the company.

“We will continue to invest in expanding our portfolio in 12-volt, 24-volt and 48-volt applications to further strengthen our market coverage and to become one of the most relevant aftermarket suppliers in the USA, Canada, and Mexico,” said Roberto Weiler, president of SEG Automotive the Americas.   “Our organization has made a commitment to be the last man standing for starters and alternators both for the OEM business and the aftermarket. This guaranteed product and application coverage for today and the future adds another dimension to our role as a reliable partner for our aftermarket customers.”

Most people have an SEG Automotive product in their car or commercial vehicle and don’t even know it.

The global supplier of starter motors, alternators and components for electrification powers more than 300 million vehicles on the road today.

Almost all automotive OEMs worldwide, including major U.S. brands, rely on SEG Automotive’s global production network – with more than 7,000 employees on six continents. The supplier’s portfolio covers a variety of product segments, from passenger cars and light trucks, commercial vehicles and farm and agricultural vehicles to construction and industrial applications.

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