Pioneer Automotive Industries Names Pacific Marketing Rep Agency of the Year

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Awards

Pioneer Automotive Industries Names Pacific Marketing Rep Agency of the Year

Pioneer presented the award at its national sales meeting held during AAPEX in Las Vegas.

Counterman Staff
By Counterman Staff
Published:
From left to right: Jack Cameron, Pioneer/ATP VP of sales; Kevin McElveny, Pacific Marketing; Steve Marble, Pacific Marketing; Dan Peterson, Pacific Marketing; Jeff Johnson, Pacific Marketing; Terry Turner, Pacific Marketing; Jorge Frias, President Pioneer/ATP; Everardo Lozano, owner and CEO of The LODI Group

Pioneer Automotive Industries recently named Pacific Marketing its Rep Agency of the Year for both its Pioneer and ATP branded products.

Related Articles

Pioneer presented the award at its national sales meeting held during AAPEX in Las Vegas.

“Pacific Marketing exhibited the highest levels of professionalism and dedication in this, the first full year of ATP business under new ownership,” said Jack Cameron, VP of sales. “Our sales agencies are measured on sales increase, follow-up and professionalism. As the ATP brand became a part of Pioneer in 2018, the entire staff at Pacific Marketing did an outstanding job of helping with the transition, and I am pleased to present them with this well-deserved recognition.”

Accepting the award were Dan Peterson, partner at Pacific Marketing, and other key team members.

“We are proud of our affiliation with Pioneer and ATP,” Peterson said. “During this critical time of transition in their company’s history, we are especially pleased to have been a part and this award is quite an honor.”

Also on hand for the presentation were Everardo Lozano, owner and CEO of parent company The LODI Group, as well as Jorge Frias, president of Pioneer Automotive Industries.

“ATP has been a great addition to Pioneer and the LODI family of companies,” Lozano said. “All of our sales agencies have done a tremendous job in helping keep this strong brand relevant and our customers informed. We could not have taken on this task without these valuable partners.”

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More Awards Posts
AutoPartSource/Momentum USA Receives O’Reilly’s Sales & Service Award

This is the second year in a row that O’Reilly has honored AutoPartSource/Momentum USA with the award.

By Josh Cable
Momentum USA OReilly
Auto-Wares Recognizes Six Companies with Supplier Awards

DRiV received the 2023 Supplier of the Year Award.

By Josh Cable
DRiV Auto Wares
O’Reilly Honors DMA with 2 Awards at Leadership Conference

DMA took home the Content and Omnichannel Award and the Marketing and Advertising Award.

By Josh Cable
DMA O'Reilly
Parts Authority Honors FCS as 2023 Supplier of the Year

The announcement was made during the recent 2023 Vendor Reception and Award Ceremony in Las Vegas.

By Counterman Staff
FCS

Other Posts

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
AAPEX Named One of 50 Fastest-Growing Shows in 2023  

This is the second consecutive year that AAPEX earned a spot in TSE’s Fastest 50 Class. 

By Josh Cable
AAPEX 2023