Standard Motor Products Inc. Selects TFI Envision Inc. To Develop Tradeshow Booth

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Standard Motor Products Inc. Selects TFI Envision Inc. To Develop Tradeshow Booth

TFI Envision began by developing the show booth concept "Delivering Quality Solutions For Technicians Since 1919."

Counterman Staff
By Counterman Staff
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LONG ISLAND CITY, N.Y. — For the third year in a row, Standard Motor Products Inc.(SMP) selected TFI Envision Inc. to develop their 20-foot by 70-foot tradeshow booth for the annual Autotomotive Aftermarket Products Expo (AAPEX)in Las Vegas, Nevada.

TFI Envision began by developing the show booth concept “Delivering Quality Solutions For Technicians Since 1919.” SMP is a parts manufacturer that prides itself on being more than a parts manufacturer. Standard Motor Products’ booth focused on four key corporate attributes: Innovation, Leadership, Training and Brands. The wall graphics featured underlit panels with bold geometric shapes highlighting products and services.

New product display kiosks were also designed with back lit product graphics with repeated textures from the main wall visuals, and incorporated brand product statements to act as educational units. The QWIKSENSOR, 3D Diesel Engine Model and SMP Training Video kiosks were fitted with touch screen video screens that played multiple videos created by TFI Envision. The SMP Parts App (also created by TFI Envision) video demonstrated the ease of use and usefulness of the recently launched app.

Standard Brand TPMS Sensors “Sheep Ad Campaign” designed by TFI Envision was prominently displayed in the booth with a 3′ tall plush sheep along with 10″ plush sheep giveaways.

AAPEX is the premier event for new products, business solutions, the latest innovations, education and extensive networking with 60,000 buyers in attendance this year.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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