WIX Filters Will Serve As Primary Sponsor For Clint Bowyer’s No. 14 Ford Fusion At Chicagoland Speedway

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WIX Filters Will Serve As Primary Sponsor For Clint Bowyer’s No. 14 Ford Fusion At Chicagoland Speedway

Bowyer is the most recent Stewart-Haas Racing driver to deliver a win for WIX Filters.

Counterman Staff
By Counterman Staff
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GASTONIA, North Carolina – WIX Filters will serve as the primary sponsor of Clint Bowyer and his race-winning No. 14 Ford Fusion during Chicagoland race weekend, with WIX Filters represented on Bowyer’s car and firesuit.

“WIX’s sponsorship of Clint and the No. 14 team is a natural extension of our partnership with Stewart-Haas Racing,” said Jennifer Gibson, brand manager, WIX Filters. “It’s great being under the hood but the new paint scheme is going to look incredible. Clint is off to a successful start this season, and we’re looking forward to continuing that success at Chicagoland.”

Bowyer is the most recent SHR driver to deliver a win for WIX Filters. The 13-year NASCAR Cup Series veteran from Emporia, Kansas, scored his ninth career victory and his first with SHR when he won March 26 at Martinsville (Va.) Speedway. The victory was SHR’s fourth this year, the most of all NASCAR teams.

The 2018 season marks SHR’s 10th anniversary, with the organization having won two NASCAR Cup Series titles (2011 and 2014) and 47 races since debuting in 2009.

“My wife, Lorra, sometimes wishes I wore a filter more often. WIX Filters finally granted her wish,” joked Bowyer. “But in all seriousness, we’ve been bringing some fast hot rods to the racetrack each weekend and I know that WIX Filters has played an important role in that. In this sport, every detail matters, and a lot can be gained by having the best filters on our racecars. Efficiency equals horsepower, and you can never have enough horsepower.”

Bowyer has made 12 career NASCAR Cup Series starts at Chicagoland, with a best finish of fourth in 2010. He is currently sixth in the championship point standings with two top-five and four top-10 finishes. His Martinsville victory punched his playoff ticket, making Bowyer championship-eligible for the sixth time in his career.

Since 1967, generations of motorsports champions have driven to victory with WIX Filters, the company noted. Today, the racetrack continues to serve as a grueling test ground. WIX Filters engineers work side-by-side with its teams, applying their research in the ultra-competitive world of auto racing to the everyday demands of light- and heavy-duty consumer and commercial usage.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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