new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.
To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18.
Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores.
Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:
- Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child.
- Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip.
- Only 5% of motorists report having ever checked their car battery when there is a drop in temperature.
