Women in Auto Care Announces 2018 Women of the Year

Women in Auto Care Announces 2018 Women of the Year

The three recipients of the Women of the Year Awards will be recognized at the Women in Auto Care press conference and awards ceremony from 4 to 5 p.m. on Oct. 30 at the Venetian Hotel, Casanova Room 505 in Las Vegas.

Women in Auto Care announced the recipients of the 2018 Women of the Year Awards.

The Women of the Year Awards include the Auto Care Woman of the Year, Auto Care Woman of Excellence and Female Shop Owner of the Year, which annually recognize the outstanding female contributors making a difference in the automotive industry.

The three recipients of the Women of the Year Awards will be recognized at the Women in Auto Care press conference and awards ceremony from 4 to 5 p.m. on Oct. 30 at the Venetian Hotel, Casanova Room 505 in Las Vegas. The event is open to all AAPEX attendees and will be immediately followed by the Women in Auto Care reception.

The winners of the 2018 Women of the Year Awards are:

  • Auto Care Woman of the Year: Dawn Zieren, senior vice president, global and strategic initiatives, The NPD Group
  • Auto Care Woman of Excellence: Nicole Huard, manager, category management and consumer insights, Robert Bosch LLC
  • Female Shop Owner of the Year: Kathleen Jarosik, owner, Xpertech Auto Repair

“The Women of the Year Awards honor three outstanding female leaders who have made significant contributions to the auto care community,” said Tammy Tecklenburg, president of Women in Auto Care. “This is the 15th annual presentation of the Auto Care Women of the Year Awards, and we are honored to be able to continue to shine a light on the tremendous value women are bringing to our industry.”

Dawn Zieren

Zieren’s dedication to best-in-class client and retailer partnerships and a strong collaboration with the Auto Care Association helped NPD to develop and expand its aftermarket point-of-sale data model and also spearheaded the development of a syndicated consumer tracking service.

Zieren has been an active and passionate mentor, strongly influencing future female executives through leading by example in her role at NPD, and serving on the board of directors as membership chair of Women in Auto Care. Investing in others and their career development is what motivates and excites her.

Zieren has been a speaker at various events including Women in Auto Care conferences, the Auto Care Association’s Leadership Days and at the University of Houston. She previously served on the board of directors and is a past president of the American Marketing Association.

Nicole Huard

Huard has a passion for recruiting and developing women within the auto care industry. She is a founding member of the Women@Bosch business resource group in North America, with more than 1,500 members. Women@Bosch helps promote gender diversity and inclusion while focusing on recruitment, retention and professional development of women at Bosch. The group aims to educate and empower all associates on current gender diversity issues in the workplace.

Huard is an active member of the Auto Care Association and currently serves as the chair of the Auto Care Category Management Committee. She also is a member of Women in Auto Care and YANG.

Kathleen Jarosik

Jarosik made four pivotal decisions that have changed her life: becoming a Napa Auto Care center and utilizing its extensive benefit and training network to learn and grow in the industry; finding a business coach; joining Repair Shop of Tomorrow, to further educate her in marketing, operations and efficiency; and becoming a member of Women in Auto Care, where she has learned the importance of encouraging and empowering others to strive for excellence in this incredible industry.

She is very involved in the leadership and volunteering initiatives in her local community and aims to increase awareness and spark interest in choosing a career in the automotive field for young women.

The Women of the Year awards are administered by Women in Auto Care volunteer committee members. The Woman of the Year is chosen based on her significant leadership and contributions to the auto care community throughout her career. Female Shop Owner of the Year is given to an outstanding woman who has a proven record of excellence in the automotive service industry, and the Woman of Excellence is the Women in Auto Care associate who has provided recent outstanding contributions to the auto care industry.

For more information about Women in Auto Care or the Women of the Year Awards, visit autocare.org/women-in-auto-care-awards or contact [email protected].

You May Also Like

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

AutoPartSource/Momentum USA Receives O’Reilly’s Sales & Service Award

This is the second year in a row that O’Reilly has honored AutoPartSource/Momentum USA with the award.

Momentum USA OReilly
Auto-Wares Recognizes Six Companies with Supplier Awards

DRiV received the 2023 Supplier of the Year Award.

DRiV Auto Wares
O’Reilly Honors DMA with 2 Awards at Leadership Conference

DMA took home the Content and Omnichannel Award and the Marketing and Advertising Award.

DMA O'Reilly
Parts Authority Honors FCS as 2023 Supplier of the Year

The announcement was made during the recent 2023 Vendor Reception and Award Ceremony in Las Vegas.

FCS

Other Posts

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

ASE Education Foundation Seeking Outstanding Instructor

Nominations are being accepted for the 2024 Byrl Shoemaker/ASE Education Foundation Instructor of the Year award.

Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.