Federated Continues Sponsorship Of 'Two Guys Garage' TV Show

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Federated Continues Sponsorship Of ‘Two Guys Garage’ TV Show

The new season features new "TechTalk by Federated Auto Parts" and "Break Room" segments highlighted prominently in each episode. The new "TechTalk by Federated Auto Parts" and "Break Room" segments will be featured during each episode and will become available on the Federated Auto Parts website and YouTube channel after airing. The segments showcase the parts, service, product advantages and new innovations offered by Federated and its manufacturing partners.

Counterman Staff
By Counterman Staff
Published:

STAUNTON, Va. – Federated Auto Parts is continuing its sponsorship of the popular SPEED show "Two Guys Garage," hosted by Kevin Byrd and Willie B. The new season features new “TechTalk by Federated Auto Parts” and “Break Room” segments highlighted prominently in each episode.
 
“Federated Auto Parts is proud to kick off the third year of association with ‘Two Guys Garage,’” said Phil Moore, senior vice president of Federated Auto Parts. “The ‘TechTalk by Federated Auto Parts’ and ‘Break Room’ segments have been well-received by our members, customers and manufacturing partners. Kevin Byrd and Willie B. have a great way of taking product stories and getting the message across in a precise, professional manner with a little good humor and fun mixed in.”
 
New episodes of Two Guys Garage are airing now on SPEED and are scheduled to run until November. The new “TechTalk by Federated Auto Parts” and “Break Room” segments will be featured during each episode and will become available on the Federated Auto Parts website and YouTube channel after airing. The segments showcase the parts, service, product advantages and new innovations offered by Federated and its manufacturing partners.
 
“We have expanded our involvement this year to include a full episode feature on Truck U, a companion show to Two Guys Garage that also airs on SPEED,” said Moore. “We enjoy working with the Truck U hosts, Matt Steele and Bruno Massell, as we branch out to show viewers that Federated Auto Parts and its Car Care Center members are true vehicle experts.”
 
 
 
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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