Bosch Partners With Professional Storm Chaser Reed Timmer For Wiper Blade Advertising Campaign

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Bosch Partners With Professional Storm Chaser Reed Timmer For Wiper Blade Advertising Campaign

Counterman Staff
By Counterman Staff
Published:
The campaign will run from December 2013 to February 2014, with a major emphasis on national television. Also includes network radio, digital and social media advertising.

LAS VEGAS – Bosch is now running a new advertising campaign featuring the company’s top-of-the line, premium wiper blade, Bosch ICON. Having renewed its partnership with professional storm chaser Reed Timmer, this new campaign is intended to drive awareness of Bosch ICON and associate it with severe weather conditions and their impact on everyday life. The campaign, scheduled to run from December 2013 to February 2014, puts a major emphasis on television and also includes digital and social media elements.

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121657ReedTimme_00000071002To communicate the campaign’s message that Bosch ICON is designed for severe weather conditions when reliable wipers are a must, one 30-second TV spot will run. This spot is designed to inform and engage the audience to provoke their interest in Bosch ICON blades.


“The TV spot will be the ‘test track’ commercial developed for the 2012-2013 campaign, and will feature the ICON Wiper Blade. This focus provides us with an excellent opportunity to illustrate the special features of Bosch ICON, how well it works in all weather conditions, and what makes it the premier product in our wiper blade portfolio,” said Tony Pauly, director of advertising and brand management for Robert Bosch LLC Automotive Aftermarket. “We expect that awareness of the special features of Bosch ICON will make it a first choice for consumers and drive traffic to ICON retailers offering special deals on the product.”

The spots will air nationwide from December through February on high viewership cable networks, and will reach the target audience in key retail markets, Bosch says. Network radio will provide coverage through traffic, weather and sports sponsorships. Digital advertising banners featuring ICON will use weather-related positioning. Banner ads, utilizing a mobile strategy, will appear on weather-related websites and drive consumers to retail locations that carry the ICON blade. Social media will round out the campaign with Twitter and Facebook ads and messages.

“We are thrilled to partner with the popular extreme weather expert, Reed Timmer,” said Pauly. “His popularity and market value is increasing as national brands are beginning to use his likeness. Renewing our partnership with Reed Timmer not only makes sense from the standpoint of continuity but also by virtue of the fact that he is a well-respected meteorologist and storm chaser, and his presence reinforces our message that our blades work well in all weather conditions.”

According to Pauly, Bosch ICON’s bracketless construction and dual rubber technology deliver up to 40 percent longer life compared to other premium beam blades, and its dual precision-tensioned internal steel springs provide a contoured fit for full contact across the curvature of each side of the windshield. As such, it hugs the windshield in strong winds and heavy rain and its one-step installation system makes it highly desirable for motorists, he said.

For more information on the Bosch ICON beam wiper blade, visit www.BoschClearTheWay.com.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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